Nowadays, clients turn to the internet to look for binding services. To market your products and services, you require an online presence. The services you offer could be mass bookbinding or single bookbinding and depend on the various types of binding that you provide in your business.
- Which kind of binding do you use?
- How do you bind your books?
- Do you use traditional, modern designs or a combination?
- Which metal types do you use?
The questions are endless, and each client would like to have ready answers.
Let’s look at some of the ways to promote your book binding business online.
1. Create and get quality backlinks
Publishers are your key target group. You can create a banner link that links back to your website on numerous publishing sites to get the attention of various potential clients. Attain backlinks by promoting their services in the hope of them returning the favor and supporting your services on their websites. The links should be quick and straightforward.
2. Searchable storefront
Have a simple and searchable storefront from which clients can access a product or service they require, quickly and with ease. Ensure that you include multiple covers and binding options from which the client will choose.
3. Customer reviews and ratings
With the increase in internet dependency, it is crucial for you to ensure your website acquires online prominence. You can attain this by managing your customer reviews and ratings. Request your clients for reviews after each purchase. You can ask them to share information on how your product or service helped them and in what way you made their work or lives more relaxed and stress-free.
4. Description of services
Use appealing heading tags and meta descriptions to attract clients to your website to view your range of goods. Use strong keywords that will offer you more online prominence over your competitors. You can also include the physical address in the keyword to increase visibility, especially from local searches.
5. Ready book samples
Always have ready samples portraying the different patterns and styles of covers and binding options. You can upload optimized images of blank sketchbooks and journals to further the clients’ understanding of the designs and binding options you offer, as in the case of the exceptional collection by derek hood book binding.
6. Create promotional adverts
Just like the backlinks, use promotional ads on social media and other relevant and trusted websites to enhance your visibility to a wide range of potential clients.
7. Coupons
To promote your services, use coupons and discounts to attract more clients but do not use this as your selling strategy. Using price as a promotional and marketing strategy is ill-advised.
8. Claim your “Google My Business” listing page.
Broaden your visibility options by claiming your GMB page which helps you display your business on essential Google services, Bing and Microsoft equivalents.
With the increasing competition for online prominence, you will have to utilize some Search Engine Optimization techniques to promote your services online. The binding should protect, preserve and complement the contents of each book. We recommend you to switch up your binding options and come up with innovations to keep customers coming back.