People call Instagram, the next Facebook. Since Facebook has become more or less saturated, Instagram is emerging out to be the next popular social media. And for many, it has already overtaken Facebook in terms of the popularity.
But the questions remains, Why?
Instagram is owned by Facebook itself. But the latest researches show that Facebook activity is falling down while Instagram activity is rising. And from here, people are divided into 2 groups.
- Some believe that this is just a momentary accident, and Facebook will soon recover.
- While others believe that Instagram is here to stay for long and Facebook will diminish.
And we have all the reasons to believe the latter part. Instagram has surely overtaken Facebook and will continue to remain so, due to several reasons.
Better for Brands
Facebook has released so many regulations that it has become nearly impossible for marketers to promote their products unless they pay heftily. But the same marketers get automatic Instagram likes without spending extra amounts. All they need is the right strategy to reach out to a wider audience.
These small regulations make a lot of difference for each and every brand. Organic reach is possible on Instagram, but not on Facebook.
Mobile Friendly
The world has become more mobile friendly now. And facebook is definitely not upto the mark as compared to other mobile applications. With so much content and segregations on Facebook, it has become very difficult to navigate through the platform. And this is specially the case with the first time users.
However, Instagram has a very simple mobile friendly application, in which people just have to scroll and enjoy. With less type of content to share, the user experience of this platform is far more superior to any other social media platform. Moreover, it is very easy to generate auto likes on Instagram, making it a favorite of many people and brands.
Less Advertisements
While brands have started shifting to Instagram, there is no unnecessary advertisements in between the posts or videos here. While on Facebook, you have to forcefully see the ads in between the videos. This really frustrates users, leading to abandonment of this once very popular platform.