Most of the businesses today are going for gender based segmentation. Almost every product that is sold out there on eCommerce has some or the other gender targeting.
Let’s consider some examples for better clarity. What all eCommerce products can you think of? Clothes, Razors, Electronics, Makeup, Watches, etc. Now all of these products can never be marketed to each and every person. They can either be biased towards men, or towards women. Check out how TrendySeekers are carrying out reviews and marketing for gender based products.
Here, we will focus on how you can do targeting for men. There are various platforms you can use while targeting them. Some of them include
- Social Media
- Google Ads
- Forums, etc.
Now when it comes to Social Media, there are various ways you can target men online.
Facebook Ads
Facebook offers a lot of advantages when it comes to promoting your website. You can build your facebook page and post your content in an organic way, to bring direct traffic from Facebook. Alternatively, you can use Facebook Ads as well, to be more specific to your audience.
In the ads, you can choose a lot of options such as Gender, location, age groups and a lot of other options. These ads are the best way to target your products to men specifically.
Guide to read: Twitter Auto Follower Tools by Twesocial
Twitter Ads
Twitter is another popular platform which is widely used for promotions. And that is done through the use of hashtags. Twitter hashtags make posts popular and help you reach your target audience.
So, when it comes to targeting men, you can always use hashtags that are specific to men. There are various apps that can help you search those keywords and use them in your post. But make sure, you post at such a time when your target audience is active the most.
YouTube Ads
YouTube Ads work similar to Google Ads. We watch so many videos on YouTube, and so many ads keep popping up in between. I am sure all of you must have experienced the same. This is the way we can target men. Just like we use Facebook and Twitter Ads, YouTube ads can also be done in the similar fashion.
YouTube Ads are run through Google Ads only. To run your advertisement on Google, you have to sign up for Google Adwords, which are now known as Google Ads. This way you can not only market your men specific products on YouTube, but on Google as well.