When was the last time you used public transport and saw someone NOT looking at their phone?

As individuals, we consume content daily. We aren’t just passively exposed to it in the form of advertising – we seek it out ourselves. If you want your theatre to find a larger audience, investing in content marketing for theatres is key. The following are a few ways that you can do so:

1. Produce content that withstands the test of time

Relatability is everything when it comes to content. If a consumer relates to something you have posted, they are more likely to share it with their friends and family. This is why you should create content that is evergreen. If your content becomes old in a few days, the likelihood of a continuous stream of traffic through it is much lesser.

2. Find out what makes you stand out

Certain theatres are known for their historical significance. Others are known for their exciting spaces. What is your theatre known for? In order to make your content marketing unique, you must have something that makes your theatre stand out. For instance, Hopewell Theatre in New Jersey has been around for 135 years and has been reimagined many times. By talking about the history of this nj theatre, we were able to create a unique content marketing strategy that appeals to theatre lovers and history buffs alike!

3. Follow relevant marketing guidelines

Content marketing guidelines have been crafter for a reason: they work. If you follow the relevant guidelines, it can make it much easier for you to craft a content marketing strategy that is effective. For instance, don’t forget how useful emailers can be. You may think that no one reads promotional emails anymore, but these emailers are substantial forces for driving traffic. Similarly, ensure that you use social media platforms to your advantage too.

4. Get on Social media

No matter which social media platform is considered cool at any given time, you have to be on it. Make sure that you post content on a regular basis as this affects the way these platforms promote your content organically. They tend to favour pages that are more active so do not expect great traffic by posting only once or twice a month!

Another thing to keep in mind is that you should always promote the shows playing at your theatre. It can help more people cultivate an interest in your organization. Ultimately, this can help you grow a following of loyal audience members!

5. Grab some attention

One of the best things that you can do for yourself is to create attention-grabbing content. Whether that means using strong visuals or interesting text depends on what you are promoting at the time. Make sure that your content is not dull!

There are no set rules for creating a content marketing strategy for theatres. The above tips can help you streamline your ideas, but ultimately, you should let your creativity run loose!