Nowadays it is difficult to keep abreast of all the changes. If algorithms and marketing strategies do not stay the same for long, where does it leave your small business? Here are eight statistics that your web design company should pay attention to so that they can help companies improve their online presence successfully and ultimately grow their businesses.

Mobile e-commerce is becoming more popular

This was expected. You do not have to look far to see that people are spending significantly more time browsing the web via their smartphones and tablets. It is predicted that in 2021 the majority of online sales will be made via a mobile device.

Therefore, all businesses should ensure that their web design is mobile-friendly. According to web design company Magicdust, this is no longer a nice-to-have feature, but instead has become a key component of any great website.

Colour will make your brand more recognisable

There is a lot of hype around brand identities lately and with good reason too. With the help of a good brand identity, potential customers will be able to make a positive mental connection to your business. An easy way to create a brand identity successfully is with the help of colour. In fact, clever use of colour can boost brand recognition by a whopping 80% in some instances.

It should come as no big surprise as we are moved by visual elements. Colour schemes are powerful. It can stir strong emotions and therefore great care should be practised when selecting different shades and colours. For instance, a monotone colour scheme is one of the colour effects that your web design company should know as it works great with mobile apps.

It is hard to beat email’s ROI

Social media might have become the latest craze and the tool that marketing teams favour, but a good email campaign still delivers a much better return on investment – in some cases more than four times higher. So, if you are convinced that sticking with your weekly newsletter is the way forward, remember less is better. That means not too much text and too many newsletters.

Opt for digital ads

What makes digital ads so effective is that they can reach significantly more people than physical ads. Plus, you can target your digital ads to a specific sector of a population. One of the best social media platforms to use for your digital ad campaign is Facebook as it boasts more than one billion active users every single day.

Long landing pages are leading the way

Web design companies will be relieved to know that they no longer have to squeeze in all the key info above the fold. Nowadays users prefer a dedicated landing page that has all the key info and a long landing page can result in 200% more leads than a call-to-action prompt that is strategically placed above the fold. So, web design companies can create a separate landing page for specific marketing campaigns that can be marketed via social media platforms.

Consistency is crucial

Your logo design is just one of the elements of your brand. Things like packaging and web design also help to form your brand. Now to boost your income your brand needs to be presented consistently on every single platform. For instance, you should ensure that you use similar colours. If you manage to portray your brand consistently, you can expect to increase your income by more than 20%.

Identify your values

Your website content should find a way to connect with potential customers. One way to achieve this is to share your key values and explain why your business was formed. In fact, almost two thirds of consumers feel that they can connect better with your business if they know what your values are.

Include a video in your web design

Let’s be honest, most people do not like to read, not even when it is website content on a screen. Instead, they would much prefer to watch a video. In fact, the majority of users will buy a product after they have watched a branded social video. No wonder video marketing content has become so increasingly popular!

These eight statistics show that even with all these changes, there is something to be said for simplicity. Easy-to-use websites and email marketing campaigns remain powerful tools. Also, be sure to design a recognisable brand identity by selecting the ideal colour scheme for your website and consumers will have a hard time forgetting your brand anytime soon.