Writing a book has never been an easier task. But then, marketing and promoting it is even more difficult. There are so many books out there, and so much noise already surrounding that, that it has become extremely difficult today to get the attention of people.
But nevertheless, people do this, and they succeed as well. No matter you are selling rented textbooks, ebooks, or any sort of book, you would need marketing to spread the word for your book.
Here are some great ways you can think of, if you have to promote your ebooks online.
Have a website
Whether you are selling just 1 book or multiple books, have a related website and promote your book within that. Ranking a website is far easier than spreading word for the book. Optimize your website platform to encourage your visitors in downloading and reading your book.
For this, you can either
- add a pop-up banner to your blog or website
- add call to action button of downloading your ebook
- create a sidebar callout for your book (more like an advertisement), and so on.
Before you go and attack the web, better optimize what you already have.
Social Media
Like everything, books can also be promoted excellently through the social media. Release teasers for your book on all social media platforms as you can. Reach out to those people who have interest in ebooks of similar category.
But remember, don’t spam your users with words like “Check out my book”. Use teasers to attract, such as some quick how to dos, actionable tips, key quotes from book, etc. These will help keep the users engaged and will definitely motivate them to download and read your book.
Guest Blogging
Since you need to increase the viewers of your book, you need to spread the word wherever you can. For this, you need to work on the link building for your book. Guest blogging on authoritative websites is one of the best ways to start. You can find such blogs by typing in simple keywords in Google, such as “Submission Guidelines”, or “Write for us”. Most of the websites have a write for us section, where any user can make an account and submit their post.
Use this to market your ebook.