I am sure most of you are aware that Instagram is slowly leading the way among all social media platforms. Its short visual oriented media has gathered a huge global user base. There were more than 75 million Instagram users in the US in 2015. This year, its projected that more than 111 million active users will be using the platform. Hence, promoting any kind of products on Instagram has become highly beneficial and fruitful to grow a brands fan base.
While there are numerous types of promotions run on Instagram, catering to numerous different products, fashion and beauty is something which is a perfect match to the visual nature of the media. By using Instagram, your fans can see your products in use by actual customers. Executed well, Instagram can result in sales very quickly. So, Instagram the perfect marketing platform for those to introduce new fashion lines and to expand your raving fans.
Now let’s talk about how you can actually carry out these promotions.
Instagram Stories
Whether you are dealing with luxurious high heels, warm winter boots, or comfortable wedge sandals, like the ones from Viakix, you can maximize your exposure to your audience by leveraging Instagram’s visual platform. One unique feature that Instagram has versus other social media platforms is Instagram stories. Instagram Stories is a relatively new feature that allows users to post photos and videos that do not appear on your picture feed. Instead they are tied to you profile and disappear after 24 hours. Since they appear in the top of the feed, people are seldom likely to miss any Instagram story.
Insta stories have the potential to have a greater impact on your audience. And you can be highly creative with these stories too, giving you space to experiment. You can add polls, links to your webpages or product, share reviews of gather input on your footwear design, and so much more. Try testing different strategies, and assess which approach works best for you.
Influencers
There are numerous influencers on Instagram that will help you reach out to your target audience quickly. These influencers already have a large audience base that can get your message and brand name out quickly. Many influencers are open to doing “shout outs” for companies (sometimes with a small fee). One positive mention of your company or product on their account could have a huge impact for your brand.
Influencers will share your product information with their followers, and will also urge them to follow your account and/or to try your product.
So reach out to get connected with these influencers and see what promotional opportunities may exist for your brand. It might be that spark your company needs!