Having a digital presence has become mandatory today for each and every business. No matter how big or small you are, even if you cater to your local audience, a website is necessary to survive and grow. But how can you get customers online?
The first and foremost step towards getting more customers is to have a website. But is a website sufficient? Moreover, does every website generates good traffic?
Definitely not!
There are numerous good and bad steps that you take in your digital journey that impact your outreach and hence the sales. And you might need to take care of that specially if you are in a business like locksmith in Philadelphia. Here are some of the mistakes that you might have been doing, and which you need to avoid if you want to continue winning customers online.
Large number of website advertisements
You might have come across websites that have advertisements floating on all the sides. Do you like such a website? No, right?
The same views are shared by almost every person. So if you fill your website with ads on all sides, people would repel almost immediately. Whether you continue to use numerous popups, or ads floating here and there, people would feel hindrance in their reading or navigating. And that would result in higher bounce rate, thereby dropping of your search engine ranks and sales eventually.
If you want people to keep visiting your website and help you generate revenue, then you must keep limited ads and make sure they are not causing any hindrance to the people.
No SEO for your website
You might want to believe that social media promotions is sufficient for your business. But you are wrong. There have been numerous examples of websites which depended solely on Facebook for their traffic, and one change in Facebook policy threw out that company from existence.
SEO helps you drive organic traffic to your website which is there to stay for a longer time. Investing in the right SEO of your website would keep bringing in customers for a very long time, unlike the social media promotions. And for this, there are numerous agencies like Submitcore, which are there for you for all your SEO needs.
Complicated website
You might be having a website, and you might be doing the SEO of your website. Still there is no improvement in your search engine ranking. Ever happened with you?
If yes, then there might be a problem with your website. In the process of making a website appealing, people often end up making it complicated. Hard to navigate and too much of data can also cause high bounce rates from your website. People like to view websites which are professional, and at the same time easy to go through.
So make sure everything is in place on your website before you go ahead and use other means to attract people to your website.