The smart phones have become a key channel for user to surf and shop online products and services. The recent studies show that nowadays 70% online shopping are done through mobile phones and the mobile eCommerce is growing triple time faster than eCommerce. That’s why; each eCommerce owner has to be focused on the optimization of a mobile site, raising the mobile CRO, building eCommerce credibility and user experience. Beside it, in today’s online shopping trends, consumers are more aware of website protection and they usually shop from secured eCommerce sites.
How to increase your mobile eCommerce CRO is described below:
User friendly and Greeting Homepage
A home page of a website is considered as a business card and the products that display on the home page is more likely to sell. The design of a home page puts a great impression on visitors and it helps to build trust and encourage customers to buy products. These days, mobile website owners like to use space saving displays for showing their featured products. The best example of this display is vertical promos that are easy to scroll down and attract visitors with effective images to buy the product. Thus, your home page should be user friendly and Greeting.
Great Mobile Menu
When visitors do not find the desired product on the home page, they start looking on menu options. Mobile eCommerce must have great menu where subcategories are easily assessable. The menu should be properly captioned, icons should be big enough for comfortable tab and subcategories must be showed directly without any loading.
When a visitor visit the category page, some ordinary items are shown like a heading informing the category they are browsing, a shopping cart, filters, and products. But easily navigate category page shows the main menu icon, shopping bag, category names, the ability to view items in your shopping bag, and filters that help you to narrow your selection easily. Beside it, two products are displayed near each other for easy navigation.
Secure Checkout Stage
The secure checkout stage inspires the trust of your clients. Let them know that you are concerned for customer’s data security on your website. You can show it by securing checkout page with cheap price but best SSL certificates, usually comes with green lock sign in the browser. The SSL certificate is the best security proof that builds trust & ensures secure communication.
The SSL certificate is used to protect sensitive information like credit card number, username, passwords and other sensitive information that is being transmitted between a user and a web server. Beside it, it provides authentication, Boost Google Search Ranking, builds trust and Increases Sales.
Optimize for “Micro-Moments”
The importance of “micro moment” has been increasing for the shoppers from the last few years. Micro moments are those particular moments when the information is delivered quickly on mobile devices when people surfing for it, which can either be ignored or absorbed by the mobile users. The Google stated that micro moments are those when folks without thinking turn to mobile for searching something, shopping something or for discovering something. With just a few clicks, the people reach their desired things; it can either be any product, service or information. Thus, do not just pay attention to target keywords, but also get to know that what micro-moments your target audiences go through before buying a product. Develop quality content for each step of their mobile research experience.
Use SMS and Push Notifications
If you are doing SEO for your eCommerce website, you will also need to do mobile marketing for your mobile eCommerce. You can improve your mobile conversion rate with SMS and push notification techniques. Both of these are verified to raise your mobile CRO. When users get product information through SMS or push notification, 45% user give positive response to these notifications and buy the product. The recent research reveals that 50% of mobile users find push notifications useful and it boosts engagement around 88%.
Make It simple for Visitors to Pay
Provide as much payment options as you can to make comfortable your customers. 30% of cart abandonment happen due to the unavailability of the preferred payment method on mobile eCommerce sites. Sometimes, the complicated payment process force customers to leave the site without buying any product. And make sure you look into high risk merchant processors if you plan to sell subscription packages or are expecting a high volume of sales right from the beginning.
Product Videos
Beside the great testimonials and user reviews, the product video also helps the user to make a buying decision. The conversion can be won by getting the attention of the visitors. If you have a mobile eCommerce website, the product video will work well with it. The latest research is described below:
- 80% of customers prefer to watch a video than reading a product detail
- 90% of customers watch videos on their smart phones
- 85% of customers have purchased something after watching a video
Thus, it is recommended to use a product video to promote your product on mobile devices.
Fear of missing out (FOMO) and Flash sales
The FOMO is the most popular marketing tactic that can improve the conversion rate overnight. The Fear of missing out tactic works well with flash sales. The products are available at a discount for a limited time period and people rush to buy it. Take an example of Xiaomi smart phone. They have set a new Guinness World Record by selling over 2.10 million handsets in 24 hours. So, utilize this tactic in your mobile eCommerce for getting better conversions overnight.
Conclusion:
In the era of smart phones, everything can be done online with just a thumb click. Thus, do not miss the opportunity to boost your mobile eCommerce conversion rate with the above mentioned eCommerce trends.