With the rising popularity in social media along with all the other online channels, there are several businesses which have completely abandoned email marketing and adopted advanced digital marketing strategies instead. However, one shouldn’t forget that email marketing continues to be the most powerful, effective, and simple method of marketing.
And probably that is the reason why many industrial businesses are again migrating towards email marketing strategies. No matter what kind of industrial product you are selling, be it an industrial washing machine, an industrial oven, an industrial air conditioner, or anything else, email marketing is effective for all products.
Today, we want to shed some light on the importance of email marketing and how you shouldn’t overlook its effectiveness even in 2019.
Are there any benefits of email marketing?
When you want to learn the secrets to crafting a market plan for your industrial business with a high impact, then you need to optimize the limited budget and make the most out of it. Email marketing is going to help you here. Take a look at some of the benefits that email marketing has –
This form of marketing is targeted
Do you know who will come across your advertisement if it runs on the television or print it on the newspaper? Probably not!
But, this isn’t the case with email marketing. You can create an email list for your industrial products like batch oven, based on the demographics, location, lead status, and other relevant data. This will enable you to send targeted emails based on the needs and interests of the customer. You can even personalize the emails accordingly.
It boosts brand recognition
Every potential customer will be exposed to your brand and business. It is possible that people will not avail the services you offer or buy your products at first but with email marketing you can constantly stay on their minds. And, when your target audience finally need that product or service, they are definitely going to choose your business over the others for it.
Everyone checks their email
It is a proven fact that 96% of the population with an active email account check their mail on a daily basis. In fact, a majority of the population starts their day by going through their email. The reason behind this is extremely simple. This is an effective mode of communication that exists and that is the reason people avail it.
Your social media marketing will only work the way you want it to if you use email marketing on the side. The reason being simple – email lists and social media feed off each other.
So, if you are having any doubts regarding the effectiveness of emails in marketing then it is time you go through its benefits.