If you are looking for a digital marketing company, have already hired one, or in fact, you are a digital marketing firm, then this article could help you. For those looking for the services of an online digital marketer, we are going to point out some small details that set some companies aside from others. For digital marketing companies, hopefully, you will be able to take some tips from this article and apply them to your business in order to improve your services.
1. Only Use Companies That Pay Attention To Detail
Digital marketing companies that pay attention to detail are always going to set themselves apart from those businesses that miss vital information. One of the most common telltale signs that a digital marketing company is not going to give you a good service is when they speak about your website, but they haven’t actually bothered to look at.
A good online marketing company will have already become acquainted with your website before you have even started your contract with them. They should know the services you offer, how your sales funnels are structured, who your target audience is as well as have an idea of who your competitors are.
2. Try To Embrace Marketers That Are Not Afraid To Tell You That You Are Wrong
If digital marketing is not your profession, then expect any company you are considering to offer extra advice. This is generally not advice on how to handle your marketplace or customers because it is your business. You should know the marketplace you operate in and be able to help the marketing company with inside knowledge of your industry.
However, when it comes to online sales funnels, graphic designs, website structure, and adding processes to the way you run your online marketing, there will almost certainly be holes in your plans that your digital marketing should request changes.
Also, a digital marketing firm is likely going to tell you that your competitors are not who you think they are. This is because online competitors are generally different from offline competitors. Your main competitor could be ‘Company A’ on the high street, but ‘Company A’ has no online presence. Therefore, this is not your main competitor when it comes to digital marketing.
As a result, when you are told by a digital marketing company that your selected or given competitors are incorrect, listen to what they have to say. You may not have realized that ‘Companies X, Y, and Z’ are your new competitors now; although, these will be online competitors.
3. Be Open Minded When Companies Ask You To Change or Add Processes
Hiring a digital marketing company is supposed to be stress-free right? Well, that is partly true because the idea is that the marketers take some of the burdens of online marketing away from you so you can concentrate on building your business. That said, you will still need to work with them to get to a point where they are able to provide you with seamless digital marketing services.
For instance, a company called ambulanceseo has been running SEO services in India. On quite a few occasions SEO companies such as ambulance SEO will need to tell their clientele to change their internal processes. One good example of this is for the purpose of on-page SEO. Too many companies allow new pages to be added to their website without any processes in place or at least a simple checklist.
For example, a checklist for adding new pages should contain elements such as these:
- Add meta title and description
- Compress new images
- Check H1, H2, and H3 headers are added
- Check content keyword density
- Proofread all content
This is just an example list, so you can expect more points to be added. Now if an SEO company is telling you to do this or asking if you do this, then you know you are in good hands. Google has spent a lot of time updating its algorithm to focus on on-page SEO. Mobile and desktop page speed as well as giving information about the page content have become extremely important to Google’s algorithm.
Without these processes in place, large websites can quickly become a mess. This can only mean one thing for the website owner – when an SEO is needed to come in and fix the website’s on-page SEO, it is going to cost him or her a hefty fee to have the entire site fixed.
4. Ideas That Derive From Competitor Research
Depending on how big your contract is with a company, any digital marketing company that you have approached for a quote should have taken your competitors into consideration. If you are not paying huge amounts of money for the contract, then try not to expect too much; nonetheless, you should expect to see at least some research referencing your competition.
Obviously, the more money you are going to invest in the project, the more time and effort your marketing company can put into competitor research. You should not try to save costs here even if you think you know what your competitors are doing. The simple reason for this is that you could end up squeezing your marketing team for research time. This could result in them missing that one unique selling point that is helping your competitor edge you out of sales.
Make sure you ask how much time is needed for competitor research. Also, ask them what this covers because you want to make sure that you are doing everything in your power to beat your competitors.
What Do We Hope You Have Learned About Digital Marketing?
In short, we have covered some of the points that most guides to hiring a digital marketer do not cover. We have not looked at the most obvious points such as price or services they offer. Instead, we have covered how you should avoid digital marketing companies that do not pay attention to detail and from this, they should be able to show you where your digital marketing could improve even if it means small changes to the way your business configures its website.
In addition to these points, at least some competitor research should be presented to you. Do not accept any marketing plan that comes with no competitor analysis because otherwise, you have no proof of concept. If your competitors are already successful, then your marketing team should be using a similar approach or techniques to differentiate your company’s digital marketing.