Since we are enjoying the latest technology in the 21st century, it becomes necessary to enhance the marketing skills of business and to prove better than other competitors. And it is also necessary to earn great revenue. If your products belong to any single community, then promoting the business becomes a little bit complex because you have to target a particular audience with your marketing message. It is hard out there to promote your business, especially when you are in the Islamic business of Hijabs. Below are a few tips for targeting a particular zone of the audience to market your hijab business.
Market Sizing
First of all, evaluate whether the Muslim market is sizeable and relevant to the market in which the company is planning to operate. For example, a travel company which wants to set its business in a Muslim area, will notice whether there are enough Muslim travelers or not, to be part of their business growth. Same strategies apply on hijabs business. You should know how many consumers of your product are there in the area.
Unique Media and Messaging access
This is the relevant way to attract Muslim people towards your product by using media channels that are on Muslims. You can play adds on TV channels focused on the concerned community. You can also opt unique messaging style on various religious occasions such as Eid, Ramadan etc, through media channels, local publications, and TV commercials.
Social Media
Social media platforms are the best ways to convey your message to a large number of recipients without investing much. Facebook is used by people belonging to all communities. So, you can make a page here to promote your hijabs business by sharing the page with relevant audience. And if you have videography and presentation skills, then you can upload your marketing message on Youtube where millions of people search for different styles of hijabs every day.
Brand Identity
Give your product a brand name, to make it easily identifiable. By picking a common and effective name for your business, your marketing message would leave a long lasting impact on people’s minds. Select a slogan line which would simply introduce your brand name. You can also design a logo for your business to increase the authenticity and product quality in customers’ mind.