Competition amongst companies is stiffer than ever in today’s generation. It is no longer enough that your business makes products of the highest quality or provides top-notch services. You have to be able to capture the people’s attention. Your beautiful and durable products and great services are nothing if you don’t get people to buy your product or hire your service first.
How do you get people hooked to your business? By making them believe in your company. That’s the job of branding agencies.
Here are the top three reasons why companies should hire the best branding agencies:
Every entity deserves an identity
Don’t treat a business like it is merely a means to an end, like it is just a source of money for you and your family to eat at least three times a day. Every business is its own entity. Just like a person, a business starts small and when you feed it and care for it, it becomes big. And if you really know how to tend to it properly, it will become a great company that will not only provide products and services but will also touch people’s lives. Since it is an entity, it should have its own identity.
Branding is different from marketing—this is the first thing you should know. That’s why a branding firm is separate from a marketing agency. A branding company focuses on creating a “personality” of a business that provides value. Ever notice that most companies have its own set of mission and vision? Well, those are the company’s core values and they need to be inculcated as a brand identity.
Branding gives your business face value. Branding gave Nike the check mark, Twitter the bird, McDonald’s the big yellow M, and the list goes on. Technically, those are logo designs. But for those companies and the people who adore those brands, those are actually the visual identity of those brands—their face to an effect.
It is important to get an agency specialized in branding because it provides a different approach to capturing an audience. Branding is part of the marketing strategy, but the primordial consideration of a marketing agency is targeting a market. A digital agency provides digital branding and brand experiences.
Even a small business needs a brand essence. Every company, no matter how small it is, needs to focus on brand strategy. The best way to start branding is through inception. Startup companies should include branding agencies in its list of must-have and must-do.
Branding companies are experts on their fields
The goal of every business is primarily to make money. The strategy is always to spend less and earn more. This is why a number of startups forego the hiring of branding firms thinking that they could do the branding strategy themselves. Creating an identity or brand experiences for the company may sound easy enough, but it really isn’t. If it were that easy, branding firms would not have existed.
These firms are experts on their fields and that is very important. Just because your initials spell JOY doesn’t mean that you can just choose your favorite font, print JOY, and smack it on every company item you can find and et voila, you have your own JOY logo design. Branding firms actually do actual research on everything related to creating a company’s identity—from the mission and vision to the logo, to the dominant colors and even social media.
Research is crucial in creating a brand. You want the public to experience a different opportunity that is unique to your company—your brand. So leave the branding to brand strategists. Make sure you choose firms that have a great repertoire that may include award-winning themes or links to top brands. More importantly, choose a firm that you can foresee a long-lasting relationship with. Branding doesn’t stop when your company has its visual identity and brand identity. Why? Because of this next reason for hiring a branding company…
Branding is an ongoing pursuit
Branding doesn’t stop when you have created the business identity along with its mission and vision. It continues and should continue. Using again the comparison to a human identity, you don’t stop caring for a person and honing his personality just because he grew up. On the other hand, just because you are a small business, it doesn’t mean you should not invest on a good visual identity and digital branding. In fact, the business at its infancy is the best time to invest on a firm. This way, branding will start from the ground going up. In other cases where the business starts and the entrepreneurs only realized the importance of branding later on, then there will be a rebranding. And branding services will be needed for years or even decades to come.
Don’t worry about the cost though as the ongoing branding strategy is neither going to be as expansive nor as expensive. After the launching, the branding company will only do consultancy services just so the branding flow will be better and more organized. The branding firm is also in the best position to deal with advertising agency and marketing agency moving forward. This way, communication is more harmonious.
Then there might come a time when you actually need to rebrand because of the ever-changing attitude of the people. This is why a long-lasting relationship with a branding agency is essential.
Tapping a branding agency is actually kind of inexpensive when you see the return of investment. Giving your company its own identity will separate it from the others. It’s like when you want to buy shoes—sometimes you just say you want to buy a pair of Nikes or Adidas. You want to eat a burger, you just say: I want McDonald’s. You want coffee, you say: Let’s go to Starbucks. It is also less expensive than when you do the branding yourself. Your company is an expert at whatever products or services you offer. Your people’s skills and knowledge are related to the process of making those products or doing those services. So if you want to do your own branding, it means that you have to hire your own set of people to do research and the actual branding work. These people will be given monthly salaries and all the benefits, plus they will need office space and office supplies, too. Hiring a digital design agency that specializes in brand identity like Ramotion will be more practical in the long run.