Cardboard packaging business is very versatile. It completely depends upon cardboard designs and the ways of their packaging. If you have come up with a new cardboard packaging or design idea, then it becomes necessary to find out whether the idea will work or not. It is better to stay away from mass production process before reviewing your idea. You have to either understand the needs of the market or do something to publicize your new idea among a great number of audience. Follow the techniques given below to market your new cardboard packaging idea.
File a Patent
Maybe your new cardboard packaging idea would pay well for you. The first thing to do is go to the United States Patent and Trademark Office to start a free search to find out whether your idea is unique or not. If it is unique, then file a patent so others can not steal your intellectual property. In the case your idea is not so much unique, then you can license it to a custom cardboard box manufacturing company that wants to use your design for their own product packaging.
Explain Features and Benefits
Visit other companies which are in products manufacturing and supplying businesses and tell them your corrugated box packaging idea including functional design, folding pattern and use of mix materials in cardboard to make it more stronger. Tell them how they can pack certain products such as medications, beauty products, and crockery conveniently. Alternatively, you can create a one-page sheet that outlines the features and benefits of your idea. This page can help you find several buyers for your idea.
Find Buyers
Further, you need potential buyers who need cardboard packaging ideas by looking at the online industry. Attend trade shows of corrugated box manufacturers who are involved in healthcare and domestic items packaging to introduce yourself or find a company to talk about your packaging idea. Make some calls to marketing managers at manufacturing companies that may fit with your idea. You can also explain the benefits of your new cardboard design to them according to the market needs.
Make Some Sales
To grow the experience of your cardboard design into the market, make some sales of your packaging drawing to manufacturers interested in seeing what you have designed. Create some letters that introduce your company. If they like your design then talk about licensing your idea for an upfront payment. You can also ask for the royalty if you sold your idea to printers. There are many offset printers in the local market which can buy your idea.
Promote Your Idea Online Indirectly
You can not directly promote your idea on the internet since it is new and someone can steal functions and core idea behind it. Make some contacts online with more companies involved in the shipment of products. Alternative you can promote your new cardboard design idea on your own website along with its features and functionality. Promote something creative about your new design on cardboard industry forums to spread more awareness about your innovative idea.