Leading a business online demands a lot of efforts in order to rank high in search engines. This process includes a lot of tactics and strategies. Thus, one of these tactics for having a successful start is SEO for e-commerce websites. However, the latest developments of SEO demand continual attention to getting the results you want. You need to check if your website is up-to-date for the latest innovations or if there is something that can disturb your performance. The best option for you to discover it is to conduct an SEO audit. SEO audit discovers and fixes the issues that hurt your ranking. Through SEO audit checklist you get a lot of options to stay stable in search engines, as it helps better your website through certain checks, tools and techniques. Let us have a look at some important points which you need to consider:

1. Technical SEO Audit

Your business success in some cases depends on how your website functions. When speaking out a positive UX analyzing the website based on technical factors is vitally important. Here we need to put the emphasis on important points, such as:

Checking the Mobile-Friendliness of Your Website

If you want to appear in the first pages of search engines then having a mobile-friendly website is a must. It is an important ranking factor, as the massive use of mobile devices have become important for e-commerce business success. Here you need to check if your website is easily visible in mobile search as well if it is fast and easy to navigate. It is very easy to check with a mobile friendly test tool.

Finding Broken Links and Redirects

Positive user experience is the goal for every online retailer. However, if you have broken links in your website it not only will destroy the positive UX but as well will leave a negative impact on website ranking. So, in order to avoid this, you need to check broken links on your website and fix the problem.

Removing Duplicate Content, Titles, Meta Description

As it can impact ranking checking duplicity in terms of content, titles and Meta description is as well a point that you should not ignore. The problem is that the search engines sometimes find it hard to orientate which is more relevant.

2. On-Page SEO Audit

On-Page SEO is related to the factors that you can easily control in your website. In terms of on-page SEO, there are a lot of things to check and control. However, among the most vital ones we can mention;

Site Content

Content is what gives information about your products. When people enter a certain website they start to read for getting information. If your content is unique and covers the queries of people your website will rank fast. If not, you will have a low authority, which in turn will bring poor ranking.

Target Keywords

SEO keywords are those which makes possible for people to easily find your website. These are the main elements of SEO. In short, you need to know how people will search a certain product and target it. eCommerce SEO companies will easily deal with e-commerce keyword research.

3. Off-Page SEO Audit

When speaking about the certain techniques which help in improving the website position in search engines, off-page SEO comes into help. Here we should pay attention and conduct regular audits of the backlinks and outside references. The number and quality of your backlinks are essential parts when speaking about ranking. Thus, developing and monitoring your backlinks will be a strong SEO strategy.

SEO Audit checklists are important for a number of reason. First of all, it makes a regular check to your website and through it, you manage to fix all the issues not staying out of the competition. With the new coming trends and the development of online industry, new techniques enter, so these regular checks will help you to deal with today’s market. 


Tigran is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.