In March of this year, Google updated the SEO Algorithm with little notice to the public. This update called Florida 2 has been speculated as being an answer to various questions raised by businesses regarding the SERPs and website performances of sites. Like its predecessor Florida in 2003, this update is intended to make SEO and SERP rankings more consistent across the board. That being stated, there are certain practices and changes that have taken place within the 2019 Algorithms which should be noted.
When looking to SEO your website, one of the key areas to take note of is within the Google Algorithms, specifically the new changes for 2019. Firstly, the site should be mobile-friendly, and the text should be oriented to mobile devices. Google Algorithms are to focus on mobile searching due to the overwhelming use of mobile devices. Hence, catering to desktop SEO is no longer a top priority.
SEO optimization will steer further away from the Keyword content, focusing more on the Snippets and focused word strings. To integrate snippets into your site, you will need to create Google Tag Management tags. As with any good SEO, the content should be to the point and visual content should lure the reader to the call to action or the read more functionality of the snippet. Remember, these snippets will be placed within the various social media platforms (primarily) and will be competing with other sites. The more engaging the content of the snippet, the better your results will be.
Alongside the focus on mobile searching and visual SEO content, the new Google Algorithms will also use voice search as part of their ranking system. According to an article by Forbes, using long-tail keywords in the article performs better in desktop SEO than short, snappy keywords. Voice search results are generally written on a ninth-grade level most. It is advised that those looking to maximize voice SERPs setup the SEOs in a “how-to” fashion. As Google tends to yield greater results along the lines of “According to (insert your site here)….”
White Hat SEO practices, especially those practices listed above, are the key to good SERPs and SEO in 2019. This means that your site should be written with content that is meant for a human reader, not for a machine. For example, if you are writing a how-to article, the content should keep keyword density to about 1 to 3 percent. Using keyword analysis, keyword density checkers, and proofreading content is the beginning of good white-hat SEO.
Once you have the content for your site, build your backlinks and link popularity. Be cautious when using hyperlinks within your SEO. Google is apt to penalize you if using backlinks to a site with poor SERP. Additionally, you want to stay away from generic backlinking plug-ins. Using such tools may be expedient. However, the links which are generated may not correspond to the content of your site. The Google Algorithm could see this as a negative mark on your SEO and push it further back in the search engine results. Use due diligence and only have reputable sites backlinked.
Finally, when building your SEO for your website, refrain from changing the content of your site too frequently. Google Algorithms work on a cycle-based system. Keep vital information unchanged for 30 days, only updating the blogs, social posts, and such content that is driven by sharing, likes, and comments. This will allow the new 2019 Algorithm to properly screen and rank your site.