Retargeting on a smartphone or tablet is extremely easy, and a huge advantage for mobile app marketers who know how to get results. If you’re willing to invest a few dollars in mobile app retargeting, you’ll be able to increase your conversions significantly and grow your sales.

The mobile advertising industry can greatly benefit from mobile app retargeting. The entire process of retargeting your existing mobile app users to reach new users is much easier on mobile than it is on the web.

How to Retarget

The process of mobile retargeting is pretty straightforward. The only difference between mobile retargeting and desktop retargeting is that on a mobile device you’ll get an email asking for your permission to send you emails about different apps.

Let’s take a look at some of the best ways to retarget:

1. Optimize for Android & iOS

This is the easiest way to target users on mobile devices. If your app has a large following, you should be targeting both Android and iOS platforms, just as you target your desktop users. If you’re a mobile app developer, you should plan out your app’s design so you can target both Android and iOS users. Retargeting a user based on their mobile device is pretty straightforward. In fact, Google has a great tool that can help you optimize your campaigns. This is where you can take a look at your Android and iOS device stats to see if you are experiencing a large drop in conversions.

2. Landing Page

One way to bring visitors back to your app is to create a Landing Page. By using a Landing Page, you’re not only getting new customers, but you’re also ensuring that your visitors have a reason to come back.

What Does a Landing Page Look Like?

A Landing Page looks like a regular page that you’d find on your website. However, the images you choose, the links you include, the call-to-action buttons, and even the text that appears at the top and bottom of the page all work together to tell the visitor to start your app.

Your Landing Page should have a few things in common:

It should be easy to scan
It should be clear what you’re trying to do
It should have a clear call to action

3. Mobile Retargeting Emails

A great way to get the most out of retargeting is to get creative with your emails for your customers. You can use a customized email to get an extra boost in order to increase your conversion rate. These emails are the most obvious and easiest way to get people to sign up for more things. They usually include a few elements: a brief description of the app (ex. “Find friends for free”) followed by an offer to download it (the free version) and a call to action.

For more info about mobile app retargeting, check out the Infographic below.

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