It has been around a decade now that Instagram was launched. First it was just a platform to share images and now it’s so much more than that. Instagram has more than a billion users. It has become a platform for many businesses. And it has changed the way we shop. Here is how Instagram has influenced our shopping.
It helped with marketing
Having a product is the least of your concern. The main concern is making it seen. And what better way to make it popular than Instagram. Look at brands like Fashion Nova and Kylie. These brands did some clever marketing and now they are huge successes.
It created trends
May it be a dress or a bottle opener, Instagram was the first place where trends were made in the past decade. Say for example, the mandatory Christmas Sweaters and selfies. Earlier, you would go into the church for Mass and come back. Without thinking about the outfit, but now Christmas outfits are a must, and you must follow a colour trend. This year the trend is red, green and for a few, golden.
Instagram helped people keep up with trends. So, if tan coloured boots are in vogue everyone would have it. If leopard print is in trend then every other girl will wear that print.
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It created events that didn’t exist before
Pre-wedding photoshoots, maternity photoshoot, festival photoshoot, all these events weren’t a thing a decade back.
Celebrities like Beyoncé, started the maternity photoshoot trend. And now every other mommy wants to take a picture of the bump.
Other than this, there is also the bridal shower. Regular tshirts saying team bride, or bride tribe are so popular.
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It introduced products
Trends came later and also along with products. Before Instagram, no normal girl had an idea about fake eyelashes or highlighters. Now there are tons of make up artists on the application who endorse variety of products.
Strobbing took over sculpting, and nude took over smoky eye and everyone knows it because of Instagram.
Every other place is Instagram ready
Everyone documents their lives. Every picture tells a story. That’s why restaurants, parlours, cafes all are making their places photogenic. Neon signs, Splashy lettering, loud wallpaper, all are a part of the photo-centric world. Thats the best way of advertising through a customer.