Large companies, business startups, and even bloggers use WordPress and see it as a fantastic solution for promoting products and services, as well as managing content. The fact that the platform offers basic SEO and marketing tools makes it one of the most popular places to create a website.
So, you’ve decided to start an online business and chose WordPress as a tool in managing your product or service. The problem is that no matter how beautiful the theme you have installed and how many plugins you have configured, you can’t rock the party if you don’t have customers yet.
Well, they’re around, but you haven’t found them yet or vice versa. What you can do now is to promote your website, you have to market it and whatever is inside it.
WordPress site marketing may seem a daunting task, but in reality, it’s straightforward, and it’s something that even those who lack in-depth marketing knowledge can do. However, for those who’d want to focus more on running their business instead of spending their time and energy in promoting their website, a reliable marketing agency will always be of great help.
Whether you’d want to do it yourself or outsource the work to professionals, this post will share useful tips for marketing your WordPress site, and you shouldn’t miss it out.
Advertise Your Website URL In All Your Business Documents
It’s a strategy that applies to businesses having a physical office. Make sure that the URL of your website appears on every business document that gets released from your office. These documents include brochures, pamphlets, and press releases, among others.
The good thing about this traditional way of marketing is that it won’t cost you much, aside from the expenses of publishing the papers mentioned above. The bottom line is no matter what kind of document it is, as long as it represents your business, your prospects and customers should find your website address on it.
Optimize Your Content
As a business website owner, one of the first things that you should look into is your place in the results pages of search engines. Are you on the first page? Did you rank in the top most popular sites within your industry? If you answer yes to those questions, then you’re in a perfect situation, and you can make money online for sure.
However, if you find yourself on the second, third, or further pages, then you have to start reassessing your search engine optimization strategies. When it comes to SEO, content is still king. Thus, focus on optimizing the content of your website.
Use appropriate keywords and make sure to place them on your titles, headings, title tags, alt tag of images, and meta descriptions. There are many SEO tools out there that could help you do these things.
Offer Free Resources On Your Website
Now that you’ve already advertised your website URL and you’ve already increased your visibility in the search engines, you can expect more traffic on your website. The question now would be, what value could your visitors get from you?
Most business owners immediately think of selling something once someone visits their site, and it’s a common mistake that you have to avoid. Chances are when a user has visited your WordPress website for the first time, they won’t have a concrete idea about your product or service yet. You will need to educate them and guide them in their journey to becoming a buyer.
So, what can you do? Offer something for free, something that your target market would find valuable. Give away a free resource or a trial version of something, let your prospects experience your product or service first before converting them into a sale.
Another thing that influences the decision of search engines when it comes to your placement in their results pages are backlinks. It happens when another website links to your WordPress website.
It’s also true for referrals, which still comes from other platforms online. You only have to make sure that you’re getting referrals and backlinks from high-quality sites, and you surely would reap its benefits.
Build An Effective Landing Page
So, you’ve already harnessed the power of referrals and backlinks; it’s now time to make sure that visitors from those links would reach your website in the best way possible, and you can achieve it using a landing page.
A landing page helps in introducing a new product or service from your company, or it may also contain an opt-in form if you’re offering free resources in exchange for email addresses from your leads.
Perform On-Page Search Engine Optimization
On-page SEO is crucial when marketing a website and it should apply to every page and post. Luckily for you, WordPress can accommodate a wide variety of plugins aimed at helping you make your site better. When you perform the optimization process right, WordPress site marketing becomes so much easier.
Marketing your WordPress site isn’t as complicated as it sounds. The tips mentioned and discussed above should help you start on the right foot. However, if you want to skip the hassle of implementing all those things yourself, you can always reach out to a digital marketing agency and let them work on it.