We cannot shun away from the fact that the real estate market is clogged. Yes, there are thousands of real estate agents in your location, and you are competing for the same clients.
This doesn’t mean that you should close shop and try your luck in less competitive niches. Looking at this recent report, it shows that 87% of home buyers buy their homes through real estate agents. Therefore, as long as you adopt the ideal marketing strategies and provide clients with the value they are looking for, there is no reason why you shouldn’t become a market leader.
When looking for the best marketing strategies to use in your campaign and achieve success, you end up finding too much information on online and offline platforms, which often leaves you perplexed. Luckily, you have come to the right place!
To help you make informed decisions, we have compiled a list of killer marketing techniques from the pros, which, if done correctly, might take your business to a whole new level. Read on!
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Design an attractive and responsive business website
Today, many customers research products and services on the web before they make purchasing decisions. Therefore, only those realtors with an online presence stand a chance of making it in the competitive business environment.
When you create a website, it will act as an effective marketing agent who never sleeps. It will show prospective clients what you have to offer.
However, you don’t just create a website because you have to. To attract the eye, create a well-designed site, and make it highly responsive for all types of screens. Then, include listings and update them on a regular basis. This way, prospects will perceive your business as authentic and reliable, and they will keep streaming to your site looking for properties.
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Create a blog
A website will be a tool that you will use to market your business. However, even if you have the best website on the internet, prospects are highly unlikely to convert if you don’t provide the value they are looking for. Therefore, create a blog, optimize it for SEO, and constantly update it with high-quality content.
You can create your blog separately, but since you already have a website, it is highly recommended that you incorporate a blog section in it.
To spice up your SEO efforts, don’t write content before you engage in keyword research. Use tools such as Google analytics to find trendy phrases that your target audience uses to search for content similar to yours. Also, do a comprehensive competitor analysis, and check the kind of content that sites which rank better than yours write. Then, develop strategies that will help you write killer blog posts that will take your sites to the helm of Google SERPs.
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Use virtual staging
This is one of the best strategies which can help you pique buyer interest. Use a virtual staging website to give your prospective clients a sneak preview of the homes you are selling.
Doing this will not only help you attract clients, but it will also save you lots of bucks that you would have otherwise used on physical staging. A study done in 2018 revealed that 85% of staged homes sold 6-25% more than those that weren’t staged. Therefore, don’t overlook this technique!
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Capitalize on email marketing
First things first, provide your prospective clients with value in exchange for email addresses. As soon as you build an email subscriber list, send monthly newsletters, and share as much valuable information as you can. Also, reach out to your contacts whenever new property listings are available on your site. Where applicable, include a virtual staging or a video walkthrough of the property on offer when drafting your content.
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Try experiential marketing
Experiential marketing is a form of marketing that engages your target market and invites them to interact with your business in a real-world situation. Plan an event in the area you are selling property in, and teach your potential home buyers on the process of buying a home. Better still, organize an open house and invite prospective clients to view the property.
This technique might cost you a fortune, but if done correctly, it will be worth every dime.
Developing a lucrative real estate business takes a lot of time and effort. The strategies outlined in this article are worth your effort, and if followed diligently, they can result in more leads, conversions, and sales. Ultimately, you will make enough money to pump back into your business and do the fun things you love, such as traveling for leisure or betting on the upcoming horse race the Kentucky Derby 2020!