The digital landscape has changed a huge amount over the last 10 years and has opened up a world of marketing opportunities for several businesses out there. One of the industries that has changed so much however is the healthcare industry and the way that they have used the internet to access this. In this article, we will be providing you with some of the ways that SEO has continued to affect the industry as a whole in this new digital era.
The Creation Of Helpful, Optimised Content
One of the main ways that SEO has helped to improve the healthcare sector is through the production of well researched, optimised content that is intended for these audiences. Regardless of whether you are using optimised keywords within the content that is created in-house or you are outsourcing the work to an experienced agency such as Absolute Digital the optimised content can benefit your website and its rankings significantly.
Mobile Search Has Improved Accessibility of Health Care
In addition to providing content to drive Google Search Results SEO has also helped companies of all sizes to reach wider audiences. With the implementation of Mobile-First Indexing by Google in July of 2019, there have been several health care providers that have been leaning on several digital marketing agencies to improve their rankings. This has allowed for people to search up health care providers from their phones rather than a computer, making both private and NHS healthcare far more accessible as a result. This is a trend that has only increased with the release of new mobile phones as more people are leaning to their phones for searching the web, over traditional desktop search.
Helping Businesses Rank For Localised SEO
Another crucial way that SEO agencies such as Absolute Digital Media Limited have helped the healthcare industry is the localised SEO ranking. With several smaller businesses looking to reach larger audiences, optimising for local SEO is the best way that you can rank for those living in your area. With several localised keywords for dentists, NHS doctors and even private doctors, this can be a great way of optimising your website to be seen by many more people in the local area.
Voice Search Terms Are Becoming More Popular
The final way that SEO has helped us to get information out there for much larger audiences. With the use of voice search expanding, SEO can help several businesses both big and small to achieve a featured snippet. This can do wonders for business as it means your content is reaching more people much faster. By having a featured snippet with a link through to your website, you are likely to see a significant increase in traffic as a result, allowing you to continue to showcase your services to a wider audience and rank higher when compared to your direct competitors.
With this in mind, there are multiple ways that digital marketing agencies and a well thought out SEO plan has continued to benefit the healthcare sector in 2021. How do you think it will continue to change?