You can have the most slick and sophisticated website in the world, but if nobody is visiting it then it’s pretty much pointless. Whether you’re hoping to attract visitors to buy from your online store, increase revenue from paid ads, or appear higher up the search rankings, getting more traffic to your site is going to help you. Here are some easy-to-follow tips that will help your website get as many visitors as possible.
The Riches Are in the Niches
A factor that many forget when looking to increase site traffic is that diversification isn’t always the answer. For example, some online casino sites offer hundreds of different games, but only have a small pool of returning customers. Most people enjoy playing only one or two types of games and will look for sites that provide the best experience for these games only and will become loyal customers. If a person wants to play omaha poker then they will likely type “omaha poker” into the search bar and play the site that is specialized to this, as presumably, they will have the most sophisticated user interface. If you cast your net far and wide then you risk losing traffic, whereas focusing on your niche and perfecting it could earn you a more loyal user base who will boost your numbers more than fleeting users ever could. Many a successful marketer has realized the truth in the phrase the riches are in the niches, it could be in your website’s best interests to follow their lead.
Social Media Is Your Friend
It’s no big secret that social media can help drive traffic to your website, but one of the lesser-known facts about social media marketing is that it can be done wrong. It’s all very well having a constant presence on Twitter, Facebook, and Instagram, but just showing up and posting daily really isn’t enough. Think about the social media channel that you are using and tailor your content immediately. If you’re posting on Twitter then short and snappy is your friend, particularly if you can include a viral hashtag. If you’re on Facebook on the other hand, then you want your post to be longer, more targeted towards your audience, and to feature a link directly back to your website where interested people can read more. Sites like Pinterest and Instagram are better suited to those who are selling directly from their website or for business to business service providers.
Get to Grips With Guest Blogging
One of the ways to boost your search ranking is to appear frequently on other websites. There are plenty of sites that will accept spammy links in poor quality articles, but look for the sites that provide good quality content. These sites are looked on more favourably by trawlers, so your guest post will count for more. Once you’ve found a reputable site you should set to work creating content that is both interesting, informative and neatly links back to your own site. Inserting spammy links will get you nowhere in the long term. Before long other sites will know about your reputation for spammy links and will be far less willing to work with you. Keep things professional and before long you’ll see your link backs paying dividends.