If you were planning to open a shop, your first choice of location wouldn’t be a cul-de-sac on the wrong side of town – and if you’re building a website, the same logic applies. In a world where digitisation is key, internet traffic can make or break your business. So, what’s the secret to driving more people to your site?
In this blog post, we’ll be sharing three steps you can take to increase your internet traffic. From boosting your brand to encouraging people to click on your content, read on to discover how you can drive more traffic online – whether you enlist the help of https://motherlink.io/ or choose to go it alone.
- Optimise your Google business profile
Your Google business profile is a free listing that shares key information about your business. When a potential customer searches for your company – either by entering your company name directly or by searching for ‘services near me’ – this profile will appear on the screen. It contains key information such as your address, Google review rating, contact details, and photos.
A sparse profile could create a bad impression of your business, and might even make it look as though you’re no longer active. To convert clicks into customers, you’ll need a tempting profile that clearly displays your details. Ideally, you should also include some relevant images.
Not only will your Google business profile help steer high-quality traffic to your site, but it’s also completely optimised for mobile. This makes it easy for potential customers to find your company, whatever device they’re using.
- Create a meta description
A meta description is an HTML tag that provides a brief summary of your web page. Usually around 155-160 characters, this snippet of text will outline what a reader should expect to find when they click on your link – whether it’s a landing page, product description, or blog post.
When building your web page in WordPress or another content management system (CMS), you’ll be able to enter the content that you want to appear in your meta description. If you don’t do this, the search engine will automatically display the first 160 characters on your page – which might not providean accurate (or enticing) summary.
To write a great meta description, follow these tips:
- Include your primary keyword or phrase
- Make it clear what your content is about but leave the reader with questions that can only be answered by clicking on your link
- Stick to your company’s tone of voice
- Stick to a regular content schedule
Content is the key to driving more traffic to your site, so make sure you stick to a semi-regular content schedule. Regular blogs, social media posts, and marketing emails will keep your brand fresh in people’s minds, as well as building your visibility online.
That said, don’t prioritise your schedule over the quality of your output. Posting for the sake of it could have the opposite effect, encouraging people to unsubscribe from your email list and mute your company on social media.
By striking the right balance, you can ensure your output remains fresh, timely, and engaging. Shares and clicks on your social channels are sure to drive more traffic to your site, so this is an investment that’s well worth making.