When done well, marketing campaigns will make the difference between a successful business and one that doesn’t inspire customers. From memorable ad campaigns, slogans and the use of images, marketing is a powerful ally of brands to ensure consumers remember them. However, if it was that easy to get right, everyone would be successful, so here are some handy tips that can help your company use marketing to increase business.
Help Customers with How-to Guides
Being helpful to potential customers can help create brand loyalty, as customers will know they can turn to your brand for help when they need it. One way to help increase this engagement is to provide guides and content on your website that will show customers how to get the most out of your service or product. These could be simple ideas like how to use printed mailing bags to increase brand exposure or a step by step walkthrough of how to use a product effectively. Whatever your business specialises in, there is always an effective way to help guide your customer that will help them share this info and help become brand ambassadors.
Use Social Media & Influencers
Whilst social media can bring out the best and worst of us, for marketing, it is invaluable and is one of the easiest ways to help increase traffic to your website. Creating social media campaigns that target your customers and at the right time will keep your brand fresh in their minds when it pops up in their social feeds. Partnering with influencers is also beneficial for this, as they will help to promote your products and services to a wider audience. You should identify an influencer who is most heavily linked to your target demographic, that way many more of their followers will become potential paying customers.
A difficulty some consumers may have is finding brands that are relatable to their ideals and way of life, so from a marketing perspective, being relatable is highly recommended. A potential customer who doesn’t know your brand well will want to find out more about you, so having information easily accessible through your website, via email campaigns or social channels is your chance to show your human side. Customers don’t want to purchase from faceless businesses that are selling to them and care about little else. Being open about your company vision, your background as a business and showing the staff that work there are all ways to be relatable. If a customer can relate to your business, it will affect their buying decisions and more likely lead to conversion.
Offer Products Customers Want
If you have a business that sells multiple different services and products, how many of them do customers actually want or need? By focusing on those that solve a problem for the customer or they have a desire for, you can increase business coming into your website. If you aren’t sure what it is your target audience wants, you will have a tough time increasing interest and revenue, so spending time doing market research around your products and services will help you refine your approach.