When it comes to a business website, you need to make sure yours is professional, easy to navigate, and features up-to-date content. However, the most important aspect is your online visibility. If a potential consumer is doing an online search but doesn’t see your company, all of your efforts are for nothing. To make sure you are at the top of the list in the search engine results pages (SERPs), you need to improve the domain authority of your website. Here is a short guide about domain authority and how you can climb the ranks in the search engine results.

What is Domain Authority?

Domain authority, or DA, was developed by Moz, a leading SEO tool, and it predicts how likely a website ranks on search engines. It gives an indication of a website’s reputation, and it measures a domain, or subdomain, on a scale of 0 to 100. The higher the score of a website, the more authoritative it is compared to other websites. In other words, a high-scoring website will rank higher in search results.

How Can You Measure it?

DA considers SEO metrics, such as the site speed, total number of links, and inbound links, before giving a score. In addition, a popular niche with fierce competition will need a much higher DA than a low-level niche with less competition. In order to figure out how high your domain authority needs to be, you need to assess your competition and find out how high they rank. To ensure your website has a score, seek professional help from an SEO specialist. Click Intelligence is an SEO agency that can put together a bespoke SEO campaign to give your website an edge. With expert knowledge and tons of experience, Click Intelligence can help you fend off the competition and get your website to the top of the page. Visit www.clickintelligence.co.uk for more information.

Improve Your DA With High-Quality Content

One of the most basic things your website needs is top-quality content. Search engines, such as Google, value your value to users, and Google algorithms will pinpoint the websites with the best results to a search term. They use tracking factors to measure engagement. One such factor is the bounce rate. This shows how likely users are to visit your page and stay. With high-quality and engaging content, you can reduce your bounce rate and keep people on your website. High-quality content should be detailed and one of a kind. In addition, you should include content that provides specific answers to user queries.

Use High-Quality Backlinks

Your content should be dotted with relevant backlinks from high-ranking websites. An efficient way to source great links is by checking out your competition’s backlink profile. Besides external links, make sure you add some internal links too.

Improve Site Speed

Make sure your website is user-friendly and is quick to load. A slow website will lead to a higher bounce rate, and it will lower your ranking. You can enhance your site’s performance by optimizing images, removing unused plugins, and limiting comments.

Make Your Site More Social

Social media platforms are a great way to obtain organic traffic and can boost engagement. Improve your DA by adding clickable social buttons in prominent areas of your website and ask visitors to post questions or comments.