Online advertisement is growing more popular day by day. It is quickly rising in the ranks as one of the most preferred digital marketing activities. Since more than 70% of people use internet, it has become a great way to promote your business, products, and services.
Not all online advertisement activities might profit your company. If you want to do an online advertising campaign for your business or products, it’s essential to know the different advertisement channels and how each of them can benefit your company. So, choosing the right online advertisement channel/s for your business that offer you the best output is important.
In this article, we have listed a few steps that will help you choose the right online advertisement channel/s for your business:
3-steps to help you choose the right online advertising channel/s for your business
1. Set your objective or goals for advertisement
To choose the right online advertisement channel/s for your business, the first thing to do is set up your advertisement objective or goal. When you have well-set objectives or goals in mind, you choose the right online advertisement activity more efficiently and increase your chance of business success. Setting up your objectives or goals will steer you in the right direction.
Since advertising offers a variety of activities, you can engage in different options. So, your objective of online advertisement should be clear, for what you want to do achieve with advertisement. If you are not sure about your objectives, you can choose one from the following list:
- Brand Awareness – If your goal is to increase the awareness of your brand, product services, or company, then you should go for advertisement channels such as PPC, social media ads, promotional campaigns, or you can also use SEO tactics.
- Lead Generation – Online ads are a good and effective way to generate more leads. It also helps you connect with your potential customers. You can generate leads by using online advertisement channels such as SEO, display ads, PPC, email marketing, and Google search network.
- Traffic generation – Many website owners do online advertisements to monetize their websites. To monetize your website, you should have a considerable amount of raw traffic on your website. You will get paid when someone clicks on these ads. For traffic generation, SEO and content marketing will be the best online advertisement channels.
You can also hire an Online advertising specialist to help you decide on your goals and objectives and build an effective strategy for your online advertisement campaign.
2. Select Target Audience
This is the most important step that will help you choose the right online advertisement channel/s for your business. Finding the right audience that needs your products and services is a must to run any successful business. Audience targeting is based on factors like location, age, interest, lifestyle, and profession. For example, suppose you are selling products and services related to beauty and personal care, then you should select women, teenage girls and boys as your target audience. It is a must to know your target audience and which social media platform they spend time on.
If you already have a clear image of your audience in your mind, you can build an effective online advertising campaign strategy to market your products. It will increase your sales conversion rate. You can use Google Ads, Facebook Ads, or Instagram Ads to get more information about your audience. you can also use marketing/competitor research tools to get more input about your target audience. This can help you in your online advertisement and marketing campaigns. These tools also help you find out which outlets are better for your niches and the audience that you want to target.
3. Set Your Budget
Once you have decided on your target audience, you can start thinking about your budget for the advertisement channel. You should decide how much money you can put in your channel. It will help you to build a better strategy for your advertising campaigns. Some of the advertisement channels are more costly, while others are cheaper. For instance, anyone can start a social media account (Facebook and Instagram) free of cost. But running ads on them will have costs attached.
Return on investment (ROI) is another essential factor to consider for a successful ad campaign. You can choose either long-term content (blogs or posts) or short-term content (social media posts) to have effective ROI on your advertisement budget.
It is necessary to have a balance between your advertisement budget and online advertising activities. Based on your initial marketing research regarding the cost of these activities and channels, you can select one channel that suits your budget. Success in digital marketing is directly proportional to how much time and money you can invest. Don’t expect outstanding results always with a low budget. So, balancing is important between your channel and budget.
Choosing the right advertisement channel that suits you and your company is not an easy task. However, you can use these tips to help you to decide which online advertisement channel will make the best choice for your business.