You probably already know that backlinks are links that allow you to go from one online resource to another. You can not always control the quality of the site that posted a link to your website, although it greatly affects the ranking in searching engines. So, let’s understand step by step why link-building is so important and how to get high quality backlinks.

Why Are Backlinks Necessary?

Answering the question, there are three main aspects:

  1. Ranking of the resource and distinguishing it from others

Search engines like Google or Safari see backlinks as signs of quality and trust. In general, there is an unspoken rule that the more trustworthy your web pages are, the higher they will rank in users’ search results.

  1. Fast popularization of the site

To find new sites and fresh content, search engine algorithms revisit pages they already know and have tested, looking for new links to different resources.  Since search engines visit popular pages more often than unpopular ones, they will find your content faster if it has quality backlinks from popular pages.

  1. New traffic with potential customers

Backlinks primarily exist so that people can find sites that interest them faster. When someone clicks on a link to your site, you get referral traffic.

There are more other aspects about which you can find out in the marketing blog.

Which Links Are Considered Good Ones? 

  • Links are placed on authoritative sites (like Wikipedia) that have a high Site Quality Index. It is the Site Quality Index and trustworthiness (in other words, the trust of search engines) is an important indicator that will help you find where to place your link. The higher these two indicators, the greater the weight of the link placed on it. The weight of the link in SEO analysis is equated to the people’s credibility.
  • Links that are placed on sites with relevant topics. Relevant links are those that are related in meaning to the topic of the page on which they are placed and meet the needs of readers.
  • Correctly placed within the content. This is an important aspect, as it affects the quality and further promotion. The text must be competently and interestingly written so that the reader will reach your link and click on it.

What Links Are Considered Bad?

There is no need to explain, just read all that is written above about quality backlinks, if your links are not where they should be, then they are most likely on the dark and low-quality side.