Marketing campaigns are tactics used by organizations to promote their products. They help reach a wider audience and turn leads into consumers. Additionally, they increase the monthly sales that would help them gain a higher market share.
Successful marketing campaigns require companies to choose the right platform to advertise their services. A social media app such as Instagram caters to all types of users, which means entrepreneurs can track the activities of their consumers. As a result, marketers can use these insights to improve their digital marketing strategy to boost their sales.
Read more as you’ll learn three surefire strategies on how to use Instagram to ensure the success of your marketing campaigns.
Create Achievable Digital Marketing Goals
Goals are important because they allow you to properly implement your marketing strategies. Without this component, you’ll produce campaigns on Instagram that don’t have a clear vision and purpose. In turn, you’ll have to overspend your organizational budget on social media without receiving efficient results. Moreover, goals help you achieve more for your business.
Here are four digital marketing goals you can choose from:
- Boost brand awareness: Brand awareness is the main reason most marketers use social media because it helps them grab attention. You may craft a consistent brand identity by focusing on your logo, brand fonts, and graphic templates. Also, you should use Instagram analytics to receive accurate reports about your brand awareness campaigns.
- Drive more traffic to your website: High website traffic is when more users visit your web pages, which boosts your chances of receiving leads. You can reach this goal by updating your Instagram bio link with a new campaign page, a newly launched collection, or a featured story. You may also speed up the process by adding a call-to-action button on it to make your link more actionable.
- Generate more leads: Focusing on lead generation can help drive traffic from high-quality prospects. You can achieve this by using the ‘Swipe Up’ feature on Instagram Stories. Also, you may consider adding the story on Instagram Highlights to give the second-guessers another chance to revisit it.
- Increase sales revenue: If your prospects don’t have to go through a long sales process, you may use Instagram to turn your followers into direct consumers. That said, you should produce high-quality images or videos so you can stop Instagram users from scrolling. Additionally, you need to use a professional camera to take stunning photos or direct an eye-catching clip.
Another thing you must consider in developing achievable digital marketing campaigns is using a reputable Instagram growth service. This tool will help you increase the number of your followers who would legitimately interact with your Instagram content. Also, they can help you devise and implement effective Instagram engagement strategies so you can get the best out of your marketing campaigns.
Use Appropriate Hashtags
Hashtags are essential in boosting the discoverability and visibility of your Instagram posts. While Instagram allows you to use up to 30 hashtags at a time, hashtag stuffing is an overrated technique that might cause you to lose followers. Thus, you must refrain from doing so by using five to nine hashtags to get the most benefits from hashtag marketing.
You can visit the Instagram pages of your competitors to view the hashtags they use to attract their consumers. Alternatively, you may try a hashtag generator so that more users can find your content and check them out once they search a particular hashtag. As you use this tool, you’ll receive accurate reports on how some hashtags engage with your target audience in various niches.
Interact With Your Followers
If you want active engagement on Instagram, you’ll have to engage with your followers. While you should produce and share quality content, ignoring comments will make your profile a dull platform with thousands of followers. That said, you should regularly respond to the comments users leave on your posts.
As you actively interact with your existing audience, you must seek out popular accounts in your industry. You can use this tactic by following their accounts, liking their stories, and leaving comments on their content. Also, if a consumer tags you on their post, you could engage with them by reposting it on your story.
Another way to engage with your audience is by using the countdown sticker to build anticipation before a product launch. This tool notifies your biggest fans to mark their calendars once you have a new product to offer. If your products always sell out quickly, you have to provide notifications for your top followers so they can easily reserve the products.
Key Takeaway
With recent technological innovation, consumers flock to social media to look for their favorite products. As a business owner, you must leverage an online platform like Instagram to generate more leads and convert them into consumers using these three strategies. In turn, your revenue might increase, which enables you to receive a higher market share.