Out with the old and in with the new – yes, I’m talking about webinars and how they’re the most happening thing around town these days! From corporate to healthcare to financials, there’s really no sector that isn’t jumping on the webinar bandwagon, which is why you’re going to have to put in the work to make yours stand out. 

And since practically anyone can host a webinar, it’s a given that marketing them should not come at a great cost! While there’s no doubt that you’re skilled in the webinar domain, marketing might not be your cup of tea – and that’s okay! Coming up with the right marketing strategy – and making it cost-effective – can require years of experience and training, which is why it might be best to get an outside opinion. 

Luckily for you, I’m about to share all of my webinar marketing tips and tricks with you, all designed to be as cost-effective as possible while delivering stellar results:

  •  Posters to Impress!

When it comes to marketing, it’s hard to beat the classic poster. Effective, versatile, and definitely low cost, a poster can be the perfect marketing strategy for your webinar – all it requires is a creative flair and some practical thinking. 

Start by choosing a theme for your webinar – whether that’s specific colors, symbols, or shapes – and try to incorporate that into your poster, striving to center your design around those elements. Once you’ve got a basic template down, it’s time to think about the particulars – make sure that you include all of the important details on your poster and that they’re visible enough to stand out – after all, it’s going to be these details that drive up your viewership! 

And if you’re not a designer by heart, then you’re in luck! PosterMyWall has tons of business conference poster templates for you to go through and select the one that sings to your senses. Abundant variety, easily customizable, and free of cost – it really is the best poster-making combination out there, and your webinar will thank you in the appearance of success. Just be sure to display your posters strategically – both physically and digitally. 

  •  Be an Instagram Queen!

Speaking of digital, there’s no doubt that social media is one of the greatest marketing marvels of the recent corporate world. Not only is it unlimited in its reach, but with the growing spread of technology, social media has become an unstoppable force. 

And of course, among the realms of social media, it’s Instagram that stands out when it comes to marketing strategy. If you already have a profile, then all you need to do is to create a post about your webinar. Start by looking at visuals and design an image that reflects what your webinar is going to be about. 

Once you’ve got the design locked, then it’s onto the wording – choose relevant hashtags and captions that are SEO-optimized for the best reach. And of course, be sure to accompany your webinar post with a story or two about the event, complete with countdown reminders for your followers to tag along to.  And the best part? There’s no need to spend a dime if you don’t want to! 

  •  Email Marketing for the Win

The goal for any webinar is to drive up attendance, and one of the best ways to market your webinar so you can achieve just that is by leveraging the world of email marketing. Simple, swift, and effective, email marketing lets you get the word out about your webinar – and that too to a large audience. 

Mind you, there’s a lot of skill involved in email marketing – you’ll need to write a great copy, design an appropriate visual, schedule a mailing calendar, and compile a list of contacts to send your email to. Given the what can be hectic requirements of email marketing combined with the possibility of success that they hold, it’s best to take support where needed.

Not a writer? Hire someone to write your copy. Not a designer? Hire someone to create your visuals. Soon, you’ll have a breakthrough team and a stellar email marketing campaign.

  •  Bring out the Influencers!

If there’s only one way that you’re going to market your webinar, then it has to be through influencer marketing. Influencers hold the key to large, untapped audiences, and with their help, your webinar can reach new heights.

Simply select and reach out to an influencer that’s relevant to the topic that your webinar is based on, and discuss potential collaborations, expressing your desire to work with their personal brand. Once a mutual agreement has been reached, you can use your own social media platforms to leverage the positive remarks made about your webinar.

And if you can convince the influencer to drop by in the webinar, then views are going to be soaring, now more than ever. Just be sure to operate on terms that bring mutual benefit and not harm, and to choose influencers with care, streamlining, and going with the ones that fit your webinar.

So, if you’re looking to market your webinar on a budget, then these tips and tricks are the way to go. Not only are they tried and tested, but they’ll also leave you with more audience than you can imagine!