In the internet-driven world, a brand image is how web and mobile users see a business. It doesn’t matter how strong your product or service is if you don’t have an established brand presence to stand behind it.
On the other hand, innovative content and social media marketing strategies demand brand awareness to label a business as authoritative and trustworthy.
So, you’re ready to launch a market-disturbing product, and your hybrid organization has aggregated remote and local resources under a single Cargo registry. However, you’re still not driving the desired results.
What can you do to establish a brand and attract the target audience to your offer? The answer is simple – work on building brand authority. Read on to find out how.
Start by auditing your brand
Many brands don’t take the time to ascertain their current levels of brand awareness and see where they stand in the greater order of things. A brand audit is a great way to estimate your existing business efforts and gather as much information as possible to build a better brand strategy.
Brand auditing essentially helps you identify your digital footprint and other essential parameters such as:
- Existing customer/brand engagement;
- Missed opportunities;
- Social media influence and share-of-voice;
- Brand scalability online.
These insights will help your decision-makers understand the areas that require immediate improvement. With proper alterations to your marketing and advertising approach and some diligence, your new business strategy could become a game-changer.
Enhance your brand strategy
Once you learn your strengths and weaknesses through the power of brand auditing, you can apply that knowledge to improve your branding strategy.
In the overwhelmingly competitive digital business landscape, an effective brand strategy might be the only way to beat your competitors and present your brand to prospective customers.
Here are some methods to consider.
Digital media presence
Social media is where most of your customers reside nowadays. Therefore, develop an all-encompassing multi-channel brand presence across as many digital media networks as possible.
Adjust your social media strategies and engagement campaigns according to every platform to attract as many prospects as possible by presenting relevant content.
Host a podcast
Podcasting is one of the fastest ways to build brand credibility and expand your reach. It provides businesses with innovative methods for establishing an authoritative online presence across industries and marketplaces.
Hosting a podcast allows you to position your brand as an authority and credible resource in your business niche. You can also harness the power of podcasting to build trust with your target audience.
Content marketing strategy
Establishing a brand presence across social media channels isn’t possible without proper content marketing. You can have top-class landing pages, newsletters, and blog articles, but it will all be for nothing without a proper content marketing approach.
Boost brand awareness and branding strategy with these techniques:
- Thought leadership articles – customers demand brands they can trust. With so many brands on the internet, the modern consumer has become increasingly analytical and skeptical. So, connecting with your audience has become difficult but not impossible.
Thought leadership articles allow you to display your knowledge in the field and position your brand as credible and trustworthy in your industry.
- Customer profiles – gain top brand visibility by conveying real value to your customers. Create an ideal buyer persona and market that profile to traditional print magazines, online publications, news sites, industry-specific forums, and social media groups to build your reputation.
These are both great options – just make sure you stay consistent and offer something new every week or at least a couple of times a month.
SEO, SEO, and more SEO
You can have the best marketing strategies, top content, and revolutionary products, but it will mean nothing if internet users aren’t aware of your brand. Since search engines like Google pretty much control your destiny online, you must take your SEO game to the next level to successfully stand out from the rest in the fiercely competitive online landscape.
Your target audience can’t interact with your brand if they can’t find it online. In other words, you can’t build brand awareness and authority without SEO.
SEO stands for search engine optimization and involves the following:
- Key terms relevant and specific to your business niche, market, and industry;
- Website copies with content updates on the relevant keywords;
- Google ranking of your brand;
- Checking your website for technical SEO errors, broken links, accessibility issues, and dead web pages;
- Eliminating plagiarized or duplicate content from your website.
SEO allows you to dominate the most popular search engines by nailing key business search terms and improving your ranking in search engine results pages (SERPs).
Nurturing your customers
If you regularly invite your prospects to complete a certain action but fail to follow them to the end of the line, customers will hardly flock to your brand. Instead of ghosting potential leads, nurture your existing customers to create a brand community of loyal consumers.
Aside from increasing your consumer base, you’ll get a chance to introduce your brand to your target audience, educate them about your company mission, and show them how your products or services can help them solve everyday problems. In addition, it’ll be easier to send as many prospects as possible down the sales funnel.
All these techniques and methods can help you increase your reach and grow your brand awareness. With increased brand awareness, you’ll experience more traffic, better lead generation, and higher conversions coming your way.
Growing brand awareness also means a much wider customer base and increased chances of converting more prospects to loyal consumers. By employing these tips, you can create a memorable, recognizable, and easily approachable brand profile to conquer your competition.