With sister company Pinduoduo (PDD), Temu the e-commerce platform is going beyond the US borders. The new initiative by PDD will help the manufacturers expand and become global brands. They will be creating brands known worldwide with this new initiative. Temu will be the chief benefiting factor in PDD’s plan to help its manufacturers become global brands.
How Temu Benefits?
Nasdaq-listed PDD has a major international network. The network consists of more than 11 million global suppliers. Unique merchandise is sold by these suppliers and manufacturers falling in the PDD network which Temu will now be accessing. The aim is to grow into a widely known international brand. PDD recently announced its expanding plans where it is set to create 100 international brands and connect 10,000 manufacturers to global markets. This will ensure Temu gets a vast portfolio of quality products that are affordable as well as global.
Temu’s Plan Regarding the New Vision
According to the recent press releases, the company is looking to empower the customers by giving them access to quality products through this new initiative. Temu is making sure the complete shopping experience is convenient and comfortable for the customers by using PDD’s international supplier plan that will give the customers more choices of quality products made by the world’s top manufacturers.
How Temu Plans to Succeed?
PDD’s supply chain resources will make sure Temu gets the edge over other brands. The network is worldwide with extensive connections to factories in China ensuring that sourcing for products is easier and the variety is vast. Mid September, Temu had the top spot of Android shopping apps in the US due to PDD’s supply chain resources. Similarly, the brands will rise together globally too.
Temu currently offers the customers products across 15 categories including clothing, homeware and pet supplies. Through PDD’s network, Temu has sourced the best and quality products to create and curate the best personalized premium quality products for their customers coming from different economic backgrounds and cultures.