One way to make your business more successful is by engaging users on various platforms. Everybody is sufficiently aware of how to bring more success using social media channels like Facebook, Twitter and Instagram. But very few know the fact that YouTube is also an equally important platform.
When we think of making a YouTube channel for our business, all we can imagine is making any sort of video and upload it into our channel. But this is an incomplete story. What you present in your video and how you do its SEO are also important if you have to become successful here.
Also, some people like to get votes online and boost their online videos or posts. This is very common with YouTube as well. So remember that you are competing with a lots of different kinds of people on the Internet. And this is not just common with youtube, even services like Spotify can be gamed. If you want to try then buy Spotify plays here and see the boost in your music.
First Step
The foremost important step is to make your YouTube Channel, if you have not done that already. Your channel should resonate you. Pick a theme for your channel, based on what topics you intend to cover here. Then attach a profile picture that very much covers what you do and what you wish to do. And then chose your featured video. This video can be any, not necessarily yours. But it should convey your overall idea and should keep people interested.
Make videos Appealing
Now comes the important part of your YouTube Channel – uploading relevant videos. And the easier it sounds to make a video, the difficult it is. Your views and total hours would depend on how interesting a video you have made. Let’s look at some pointers which will help you in making appealing videos for your viewers.
Here is a great video I like and you can watch it if you need some inspiration too.
Research
Depending on what you want to upload, see what other YouTubers have done. Observe which videos have more likes and comments, and what is special in that video. Similarly, look at other such videos and find out what is appealing the most to your viewers.
You need to know your product and your competitor’s product as well. If your product is Pendant Lights, then you need to know what your competitors are doing as well. Research videos from your competitors and follow it and make something better than it.
Now when you know what is your target audience and what they like in your kind of videos, next see what else they like to view on YouTube. Having gathered all this information, try to incorporate this in your own video. Come up with something unique that is based on their interests.
First 10 Seconds
The 1st few seconds of any video are the most important ones. These will determine whether a person would want to watch more or not. So make sure, you give your audience a solid reason in first 5-10 seconds, to stick around for the rest of the video.
One way to do this is by showing them the benefits they will get once they watch this video. Or, hang them in suspense. Ask a question you feel they would be interested to know, and would be answered in the rest of your video.
Type of Content
Whatever topic you chose, prepare your content beforehand. Depending on your viewers’ interest and your topic, try to keep your videos humorous and interactive. Ask questions, tell a story, ask them to share theirs, build suspense, and many more ways. These are some of the most attractive methods to keep your people engaged.
And most of all, try exploring and taking risks. Try various methods of making a video. Once you have sufficient number, see what kind of videos attract most number of people. Keep experimenting until you find a perfect way.