More than Facebook, Instagram has become a preferred platform for marketers. Based on numerous researches conducted, Instagram is known to influence the shopping behavior of people much more than any other social media platform. Hence, when it comes to promotions and marketing, you can literally promote anything here.
Whether you have a loans website like lån.dk, or you have an eCommerce platform like Nykaa, Instagram will greatly help you connect with your target audience. Here are some ways through which you can carry out effective Instagram marketing.
Instagram stories
This is an excellent opportunity to show what you are and what you do. Create an attractive instagram story and promote it to your target audience. This is usually a paid promotion. But you can let them know anything you want, and can even put your link in your story.
Posts don’t allow for links to websites or other pages. So these stories become the only medium using which you can direct your audience. Make good use of this to promote what you are selling.
Connect with Influencers
There are many pages which have thousands or millions of followers. If any of them have your target audience, then connect with them to become your influencers. People usually listen to those whom they look upto. And if those influencers are able to develop an interest in people for their posts, they can definitely bring some boost to your business as well.
For someone looking to promote their cannabis e-commerce stores may see good results in sales if their store is endorsed by influencers.
Create a Hashtag
This is another best way to advertise and promote yourself. Create a Hashtag for something your business believes in. Create and spread that hashtag as much as possible. Urge people to post pictures using that hashtag that also relate to your cause.
They are the greatest source of discovery on Instagram. Whether you have to find something, or promote yourself, Hashtag is your option. If more and more people will start using your hashtag, you would be able to promote yourself better.
Also, the hashtag doesn’t really have to be what your brand name is. It can be anything you do, or you believe in. It can be just 1 word, or a group of words. Whatever it is, it should make sense and at least resonate with your branding.