For targeting any kind of audience, social media is the best platform. People from all over the world are a part of different social media platforms, thereby bringing a lot of audience for the marketers. In the case of tourism industry as well, you can target the tourists through different social media strategies.
Here are few strategies for you on how you can reach out to those tourists through social media.
Join popular travel groups
Whether you are targeting a specific nation travel, or travel in general, you can join different groups pertaining to the travel. There are numerous groups, many related to each country, which you can become a part of. Join these travelers groups and communicate with them.
For example, if you are a company targeting sea voyages like Promenade en mer Propriano, then joining the sea travel groups will be of great advantage.
The first thing you need to do here is to become familiar with the people of that group. Talk to them, solve their queries, and so on. Once you feel you are sufficiently popular there and people listen to you, promote your website or your business to those people. This way, you would be able to reach out to your target tourists easily.
Social Media Ads
You can also target specific group of people through advertisements of your page or a particular post. Fill out all the necessary details about those group of people, for example, if you wish to target a specific location, gender, age group, profession, likes, and so on.
There are numerous filters to choose from. In the case of attracting tourists to Marrakech desert tours or alike, try to keep your range broad because most of the people are a great fan of travel. So it would be easy to reach them.
Keep track of time
More than the ways of promotion, when you post and promote also matters. People are not active on social media all the time. So you need to first know when are most of your target audience active.
After getting to know that time frame, start sharing your posts and promote your content to the people. You would notice a great increase in the viewership on your post, as well as your website.