Many production companies spend their time building a flashy and attractive website, but forget about the content they put on it. Your website is your business’s most powerful tool for generating leads. If you want to grow your production company, you need to develop an effective website. A well-thought-out site that is targeted at your ideal client’s needs, which in turn will help generate more leads than other marketing strategies.
Website Design
Most websites production companies have are dedicated to their portfolios and contact information. Great, but it does not capitalize on the true potential of your website. It is an informational resource for others, but it also serves another essential purpose: making money! We all know that websites are beneficial in marketing and promotion; however, we don’t realize how much revenue they can bring into our business if done correctly.
When it comes to production companies, websites can be designed in a variety of ways. Some designs are straightforward because the company is using a standard template with minimal customization. The focus may be on providing an informative site to learn more about them and what they do best. Other design styles reflect branding goals so that customers recognize who’s behind the productions and see the unique style of that production company – this calls for a unique layout with custom graphics and interactive content. Keep a clear message of who you are as a brand, which can be expressed through the branding elements that you choose for your site, such as color scheme or images used throughout its design. Overall, navigation must remain easy enough for viewers to enjoy their experience.
Target the Right Audience
How do you figure out who is your perfect customer? Determine who your larger audience of consumers are. Remember, it’s more effective when you target a smaller segment, so try and narrow it down as much as possible. Now let’s take that large consumer base and break them into smaller groups. Make a list of the companies that would be the best fit for your specific production company. Think of the different groups of people and services that would best fit your company. Once you have an extensive list, look for common threads between them, and this smaller list will be your niche-specific target audience.
If you want to know the trick for how to get clients for video production, spend the time to attract the attention of your favorite fans by providing them with information they’ll love and interests them. The content has to be engaging within their niche. You have a better chance of succeeding if you know who they are and their top priorities. It is essential that these customers feel like you understand them, so ensure that any campaigns, advertisements, or content are specific about what makes your production company different from others. For this reason, you must have a thorough understanding of your audience.
The most crucial part of any website is the content on your site. The content has to be engaging, and it needs to communicate what makes you different from your competitors that are also targeting this same segment. When done well, websites can help companies grow exponentially by establishing trust with their target audience quickly. If potential customers understand who they are, what they are looking for, and the benefits of using your company compared to others in this niche, you will grow your client base.
One great way to develop multiple pieces of content at one time is to create a YouTube channel. Making videos is relatively simple. You don’t need a fancy studio. You can produce high-quality, informative videos in a small space, with a decent camera or smartphone and green screen lighting. Once the video is complete, transcribe the audio, and now you have written content for your website or blog post. Choose someone within your company to create these videos, making sure everything is on-brand. Keep in mind that the content has to be engaging and help you close sales.
On-Point Content
Hopefully, you have figured out your perfect client; now put together videos and information specifically for them. What are their interests? Use analytics on websites or social media to see what they’re looking at most online and what topics they are talking about. Planning out content that will be on your site is a vital step. You don’t want to squander time on YouTube videos or authoring blogs that don’t align with your website’s purpose.
There are several types of content you can produce to build a following for your brand. For example, how-to articles and tutorials on industry topics will make you seem more knowledgeable about the field, while blogs posts with news or tips will keep people up-to-date. I also recommend creating case studies, testimonials, and infographics. They provide an easy way for others to see what makes your company exciting and different without forcing them to read too much text at once or having significant knowledge of the subject matter beforehand. Be sure that each piece is unique by varying what kind of information it includes, but keeping topics consistent throughout so that those who follow from one post onto another stay engaged with relevant information.
Publishing different kinds of material on a website like LinkedIn or an author platform such as Medium if you want more people interested in what you’re doing. Simply having a portfolio isn’t enough—I recommend these types: how-to articles, tutorials, and blog posts about industry news. You can create each one differently, but have them all work together.
In Conclusion
It is critical to have a well-thought-out website that speaks directly to your target audience. The content on the site should be focused on what your ideal client needs and wants while maintaining an engaging tone throughout all of it. It can help you grow exponentially by establishing trust with potential customers. If they understand who you are, what makes your production company different from others, and how they can benefit from quality content you produce targeted toward their needs, they will be happy to sign on. Your production company should grow quickly. The amount of time put into planning your website and content will be worth it when leads start coming in, and you are closing your new clients.