Technology is improving every day, so it should not come as a surprise that many marketing problems that used to confuse businesses in the past can now be solved easily. In this article, we will look at five marketing challenges and how you can solve them in 2021.
1. How to measure the effectiveness of your marketing campaigns
The relationship between marketing and sales always existed, but it wasn’t clearly defined. It’s challenging for marketers to provide an ROI for their work and measure how well their efforts translate into tangible sales figures.
Solution: There’s no clear-cut measure to assess a marketing strategy’s performance, but you can track movements in your site’s ranking on search engine results pages (SERPS) and use metrics like total site visits versus the sales figures. HubSpot is one sales and marketing platform that has always helped companies make better decisions.
2. Not understanding your customers’ decision process
Marketers often make the mistake of projecting their thought processes onto their customers. By doing so, they wrongly assume the customer preferences This leads to ineffective marketing campaigns, which are not tailor-made to address the customers.
Solution: Marketers need to use analytics such as interviews or surveys, site analytics, and customer reviews, and social media comments to understand their customers better. Ignoring the opportunity to learn about your customers’ likes, habits, and issues is a recipe for failure.
3. Limited marketing budget
More revenue is always good, but it doesn’t guarantee better results. Effective marketing is not about the amount of money spent, but reaching the right people, at the right time.
Solution: It’s very much possible to market effectively in 2021, even without paying too much. You can start by getting creative, only investing in strategized marketing methods and using cost-effective strategies like SEO, emails, or social media.
4. You’re not getting enough traffic
You can have the best product or service in the market that is priced competitively, but if people don’t know about it, your business will fail to take off. Getting footfalls is important, and digital footfalls depend on using different platforms and methods to drive your product home.
Solution: To get visitors, you need to boost traffic and presence using SEO optimization to grow long-term organic traffic, long-tail keywords unique to you and your niche, PPC advertising for the short-term and local SEO tactics.
5. Attracting the wrong kind of customer
Marketers often encounter a situation where they are generating a lot of traffic, but it’s not converting into sales or other preferred actions. This usually happens because they’re attracting the wrong buyers to their site.
Solution: To attract high converting visitors to your site, you need to craft buyer personas, research your competitors’ audience interactions, and analyze your existing customers to identify your most profitable customer segment.
Change is a constant process, which is why you need to adopt new methods. If you address the above problems with these solutions, you are certain to notice an uptick in your marketing strategies.