Before we begin with how and why you should do document translation, let us understand its basic concept.
If we go by literal meaning, it simply means to translate a page into other languages. And when we apply this to website, it implies translating the complete website into other regional languages, making it a multi-lingual site.
Why we do it? Simply to reach more customers!
Less than 50% of people in this world have internet. And this number is only growing from past many years. If your website is in English, it does not mean at all that the entire world can read and write that language. I am sure you know it as well.
So when you apply document translation to your website, you can reach out to those people as well. And you can also localize your content based on the translated language to build a better brand with those people.
So should you make it a part of Content Marketing Strategy?
What is the core of Content Marketing? To reach more customers, right? And if by translating the site, you are definitely reaching out to those people, then who is stopping you?
In India alone, there are numerous languages spoken, like Hindi, Tamil, Telugu, Marathi, Bengali, and so on. And it is the 2nd most populated nations in the World. So most of the websites definitely have a great amount of traffic from this nation.
Imagine if you can reach out to those lingual people as well who are not much comfortable with English, how much increase your sales will witness. Very few websites cater to their languages at the moment. So if you can make one for them, your brand reputation will increase sharply.
A Website like totogle.com would look more meaningful if I could translate it.
There are many more benefits than just reaching out to more customers. You can expand your business to more countries and cities, and you can even market and publish your content on more regional platforms.
When so much is being offered, don’t wait more! Get started with translation and increase your revenue.