These days, niche businesses are doing much more business than generic ones. They are the ones that people are preferring. And they are also being ranked well by Google.

But why is it happening so? What’s the harm in making generic websites for any kind of business?

Doesn’t it feel good to browse generic websites, where you can get variety of data? When we talk about law firms, NO. But there are some areas where all kinds of articles become entertaining. These are:

  • Shopping
  • Entertainment
  • Fashion, and so on.

Here, people love watching and reading variety. But in the case of legal business, this poses as a risk for the success of the firm. The niche websites are more in race today as compared to those targeting a large variety. But why has this been the case?

To the Point Information

When you are creating a niche website, you enter information which is to the point. Everything you write, will be related to your niche only. And this will help people to stay focused on the content. A person landing on some article of your website won’t be distracted by different variety of information, which is not beneficial to him.

So, if you have relevant content, he will stay with you forever. And this will also prevent him from heading towards any other website to get his information. If people are staying on your website for your information, Google will automatically rank you higher.

Let’s take an example of personal injury law. A person might build a website pertaining to all kinds of law. What would happen now? A person will not be able to imagine if your website also has section for personal injury. On the other hand, if you have a complete website for personal injuries and law, people would land here time and again. This has been done successfully by Foyle Legal based in Perth, Australia.

Low Bounce Rate

If your content is related to niche, there would be very less bounce rate. And that is because people will find your content interesting to read, and they might click few more links since they are all related to what they want to read.

When you talk about other genre like entertainment, any kind of news would be entertaining for people. But in case of serious businesses like Law, people have landed on your website for some specific reason only. And they would love to know more about that. So if they will find interesting related information, they will stay there for long, resulting in low bounce rate. This, in turn, results in high rankings in Google search results.