The website plays a cardinal role in the success of every business in this technology-driven era. The travel and tourism industry is burgeoning these days because many people travel a lot either for business purposes or for leisure. Thus, travel and tourism companies are showing their proximity towards a compelling website so that they can attract more customers. Not only that but these days the customers are also tech-savvy and thus, they usually check every detailed information about the travel company and their tour packages. An impeccably designed travel website will definitely make a great impression in front of the customers.

For those who have an adequate knowledge of technology, they can easily build an eye-catching website. But for those who have a scant knowledge of website designing, they need to depend on a third-party service provider for designing their websites. To avoid the added cost, you can choose a travel website template for free in order to design your travel and tourism company’s site.

Here, we are going to mention some free and popular travel templates for your business which we have identified based our research and customer ratings. We also spoke to a few entrepreneurs who offers Kerala tour packages, considering the fact that Kerala Tourism industry is one of the most advanced in India in terms of leveraging new technologies and exploring new digital marketing opportunities.

  1. Tour: This is a popular and responsive travel website template. The template is quite colourful with modern web elements. This template is ideal for those who are running travel companies. If you are a travel company who offers various lucrative tour packages, then this template is ideal for you. Each segment is designed and differentiated with bold and vibrant colours. The template provides a price index section where you can add the photos of the location, a short description of your company and service and certainly, a call to action button. There is a tabbed interface in the price index section. A customer can select different tabs to find the best Kerala tour packages or other tour packages for him.
  2. Villa: This is a free travel website template which will certainly grab the attention of your customers. The template is crammed with great characteristics, optimization features and, undoubtedly, it is easy to use a template for everyone. That’s why it is ideal for both the beginners and the experts. There is a live preview page which is simply astounded. Villa has an integrated full-screen banner and thus, it creates a strong impression in front of your customers. A combination of a white background with the pattern, an alluring gallery slider, and blog makes this template an ideal travel website template.
  3. Adventure: This template is suitable for any type of travel business. The template has a bright white background and solid colours and thus, it can easily grab the attention of the customers. There is a big image slider in the header section where you can describe your travel and tourism business services. A booking form is there just below the header section. This actually saves a chunk of time for your visitors because they don’t need to search the booking options. This template also provides you with a  gallery and a portfolio section where you can display some beautiful pictures of the places.
  4. Philosophy: This is an SEO-friendly travel template. Philosophy is favourite for every travel blogger because here they can project everything very neatly. Though this template is ideal for almost any niche blog, still it is a great solution for your travels and adventures. With the help of this template, you can easily tell your story to your web customers. Some of the important features of this template simplicity, responsiveness, and compatibility with all devices and browsers. If you want to start a travel blog, then nothing can be better than this template.
  5. Dorne: This is a perfect template for travel agencies. This template possesses modern design layout along with fashionable fonts and cool colours. Basically, this is a one-page website template where you can easily portray your services on a single page. There is a call to action button in the header section. When your customers come to your page, they will be embraced with an advanced search option. This will retain your online visitors for some time on your site.

We also spoke to a few business owners in the  the Kerala Tour & Travel industry and they all were also of the opinion that travel industry is already convinced on the importance of having a good web design with top class user experience.

According to Mr. Praveen, one of the leading tour operator in Kerala, who runs his company under the brand ‘Tours in India’ says that all tour operators and travel business owners is now aware of the importance of having a good website in place, with a proper UX and UI of the same. Earlier the website used to be something for a namesake for tour and travel companies, but now it has turned out to be the most important marketing tools for them and they are ready to invest in the websites and also for the softwares to manage the sales and customer experiences. Majority of his sales comes through online and subsequently now the chunk of their marketing investment also goes to online. In his experience, more than 90% of the sales on his website for kerala boat house is through online and website plays an important role in the getting these leads. According to Mr. Kumar, who runs more than 15 houseboats and 4 resorts in Kerala says he has redesigned his website multiples times in the past 2-3 years and this was only for improving the performance and results from it, even though aesthetically hs was pleased with the earlier designs. When a handsome amount is invested on digital marketing, it is really important to get the best result out of the same and even then minutest thing becomes important in this scenario, especially as ‘kerala tourism’ has already become one of most competitive niche in digital marketing in India.