These days, women-wear section has become extremely common on eCommerce. And why not? After all women are the most frequent shoppers when it comes to online shopping.

There are numerous varieties that can be considered which caters to women, such as

  • Clothes
  • Footwear
  • Jewellery
  • Make-up, and so on.

With so much of variety and love for shopping, there are numerous websites on Internet today that aim to meet the needs of women. While many of those have become popular, some are struggling to reach their desired level. But when it comes to promotion, every one of those companies or websites are highly active on Social Media.

Still, they are not very sure how to actually make use of this platform. Here I am going to share few tips for those websites, who are into jewellery and women wear.

Business page

Please note once again, this is about Business Page, and not Business profile.

Many businesses make the mistake of making a profile separately, instead of the pages. That actually works the opposite of what is desired. Specially in the case of jewelers, having a separate profile page for your business is wrong. This way, you not only would have to disclose your internal working to the people, you also might get banned from Facebook.

So for jewellery websites likeĀ, having a page is a perfect way to start your promotions. Complete your profile and company description for your page, and start adding content.

Increase followers

The next step after creating a page is to increase your social media followers. For this, you can either go by organic method by adding variety of content, or you can even buy some Facebook and Instagram likes. You can also go with paid promotions, where Facebook allows you to increase your followers by showing your page to your desired target audience.

If you decide to go organically, add variety of content instead of just the links. Some of the ideas for the same can be:

  • Add images – they are more likely to get noticed
  • Text
  • Videos
  • Links
  • Quizzes
  • Polls, and so on.

You can also create hashtags to connect to the target audience. The overall aim is to increase the followers for your jewellery or women wear business. Once you have that, you can direct them to your page by putting up links to your website or internal pages.