Every brand has its own narrative to follow. Finding yours can be quite beneficial as it helps consumers identify something to hold on to when thinking of a brand. For instance, with the word ‘Coke’, the first thing that jumps to mind is ‘Happiness’. Similarly, with the word ‘Nike’, one thinks of images of perseverance and endurance. This is because these brands follow a specific narrative that is built around these set ideologies. In order to have effective brand storytelling, you should get in touch with a creative agency to help you narrate your brand’s values without making everything feel like a sales pitch.

In order to create an effective brand storytelling strategy, you should keep in mind the following pointers:

1. Find out what your brand positioning is

Consumers generally have an image of a brand in their mind. This can be a positive one or a negative one. Finding out what yours is can help you gain a starting point from which you should start steering your narrative in the right direction. If you are a new brand, you probably don’t have an image yet. This gives you a fantastic opportunity – you can craft your image in the fresh minds of consumers and then keep adding onto your narrative.

2. Find out who your audience is

Finding out who your audience is can be one of the most important things you do. If you do not identify your audience’s mentality, then it will be quite hard to get them to buy into your narrative if it doesn’t align with their mentality. It makes the most sense to conduct some research and find out what different members of your audience like, dislike, and follow. You can then craft your campaign ideas accordingly.

3. Make sure your content is shareable

These days, your ‘internet-cred’ depends largely on how shareable your content is. If people connect with your message, they will share it on their social media. This allows them to be associated with the same core values as your brand. For instance, people who share Dove ads want their followers to know that they believe in celebrating ordinary beauty. People who share PETA commercials want their followers to know that they care about animals and the environment. Ultimately, your audience is also building their own brand image all the time, so providing them with content that they can share and use to build their own image means that you have won half the battle.

4. Make sure you are consistent

Consistency is very important. This is because most social media platforms have algorithms that naturally promote frequent users in order to reward them. The lesser you post, like, share, and comment, the fewer your chances are of getting the same social media reactions. These platforms are built for constant engagement and addiction. So, leverage that and make sure that you keep posting new and relevant content for your followers to read and enjoy.