Many eCommerce businesses sell to general public. People order things from the online store and have them delivered at their homes. But there are many such businesses whose target audience is not general public, but commercial businesses. Some of these business hubs include:
- Hotels, etc.
Some of the products that can be counted as commercial products are heavy printers, office lights, commercial dishwashers, and so on. Since the market is narrow, these products sell at higher prices as compared to generic products.
Although most of the rules of eCommerce selling and marketing are common to both the segments, but commercial businesses need some more attention. Here are some marketing tips for you, if you are also into such an eCommerce segment where you have to sell to the Commercial businesses.
In these scenarios, email marketing would work wonderful. You can easily find emails of the businesses you wish to target directly. And with the help of email marketing, you can easily reach out to such customers and connect with them at more personal level.
This is a great way to improve your sales and marketing efforts. Since the number of customers are less, you can also personalize your messages, intended to that particular restaurant or office only. For example, while selling commercial dishwasher, you can target each restaurant separately depending upon their star ratings.
Why this is a great idea?
One, the cost of this kind of marketing is very less. And two, it is very easy to communicate with your target audience via emails.
People go for Social Media advertisement for all kinds of businesses. While you can also carry out the Facebook and Instagram promotions, they won’t be much effective when it comes to commercial products.
If you have to reach your target audience via social media, LinkedIn is the right medium. Every business definitely has its presence on LinkedIn. And so, reaching out to them becomes easy if you use LinkedIn Ads frequently.