When first started in 2010, Instagram was full of selfies and food. But now when you look at it in 2018, you will notice the companies coming up with their marketing campaigns on instagram.

From selfie platform to a marketing platform. Instagram has made tremendous growth. And it is still increasing at a very fast pace. Now when Facebook is nearly saturated with marketers and advertisements, companies are switching to other forms of marketing, which include Instagram, Twitter, LinkedIn, and so on.

But how effective is Instagram marketing?

High Engagement

According to various studies done, the conclusion is that Instagram users are much more engaged with the content as compared to any other social media platform. They are also the users who get inspired with Instagram content to shop online.

Be it clothes, makeup, jewellery, shoes, or any other thing, seeing them on Instagram encourages most of the people to make a purchase. Now if that is not the proof of effectiveness, then what else is? In short, Instagram is a great platform for marketing, specially if you are dealing in eCommerce segment.

If you have an eCommerce store, then making a profile page on Instagram with large number of views or followers is definitely going to bring boon to your business. If you are just starting, then you can also buy views or followers, and even buy instagram comments on your posts to increase their popularity. This is surely a sure shot way to accelerate your success.

Increased brand awareness

With things like stories, you can easily build upon your brand awareness and engagement. That being said, Instagram is not only popular with eCommerce stores, but other businesses also get a lot of advantage thorough this channel. Find who your target audience is, and what interests they share. And then, target them based on those interests.

In this way, you would easily be able to develop on the brand awareness of your company, hence increase your growth rate. In short, Instagram marketing is definitely effective. All you need to do is stay active and keep sharing interesting and engaging content.