SEO is such a vast field, that any knowledge about this will never be complete knowledge. There is so much more about SEO that you can easily learn from here and there.
Marc, the founder of a leading Perth SEO company states that if you are in a business where your competitors are strong, then you can even use them to your advantage, when it comes to SEO. Your competitors can teach you a lot about SEO which you might not know already. You can then use those strategies to alter your current course and move forward.
If not yourself, there are many small business online marketing and SEO services that can do the same task for you. Such services analyze your competitors and make things easy for your business. But talking about what you can learn from competitors, here are a few things.
Link Acquisition
Link Building is one of the most important parts of SEO. People usually keep looking for opportunities where they can build the relevant links. But when the record of your competitors is already there, why look here and there?
This is one of the biggest helps you can get from them. Tools like Ahrefs can easily guide you what your competitors are doing in terms of keyword targeting and link building. You can use that information to approach the similar websites of your interest.
Alternatively, you can experiment few things on your blog first. See how to start a blog and do some experiments on it based on what you learn from your competitors. If you are successful in your strategy, imitate that on your own website.
Keyword competition
Tools like SEMrush can guide you into keyword competition. You can use this tool to see what keywords your competition is targeting. And then, you can work on the strategies to perform better than them. Before going blindly for every keyword your competition is targeting, sit back and make a list on which of those you can actually outperform.
Not every keyword is worth fighting for. So make a wise decision here.
Advertising platform
Look at the various platforms where your competitors are targeting. If they can benefit from them, then why not you? If you are also looking for perfecting your advertisement strategy, this can be a better way to start.