Today, video files are the most popular ones all over the world. Every business prefers using the videos in some or the other form, throughout their marketing and promotional campaigns. And if not the campaign, they would like to share their knowledge in the form of videos only.

There are several formats a video can take up. Each has its own set of pros and cons. These videos can be used anywhere, on a business website, in the form of movies which you can download from websites like bolly4u, or simply to upload on YouTube.

Here we will talk about few of these video formats which are more popular than the rest, and which are mostly used inĀ Online Video Converter.

MP4

Short for Moving Pictures Expert Group – 4, or MPEG 4, this is one of the widely used formats for sharing a video on the web. This format for the video was first introduced in 1998. This format uses 2 different methods to compress an audio and video. The audio is compressed using AAC compression, while video goes through H .264 video encoding.

The videos with MP4 formats are usually smaller in size, yet higher in quality. Currently, this is one of the most popular formats across the world.

FLV

It stands for Flash Video Format, and the videos with this format are encoded with Adobe Flash software. You can play this anyhow using Adobe Flash Player, or the third part plugins and software too. All the web browsers usually have the player installed by default only. And that has made this FLV format very popular in online video viewing.

AVI

The AVI, or Audio Video Interleave, format is developed by Microsoft, and was introduced in 1992. And that makes this format as one of the oldest formats in the digital world. This is a universally accepted format, due to which most of the people prefer saving and sharing their files in this format only.

Since this is old, a number of systems and software are easily able to run these kind of video files. And most of the web browsers also support the AVI format.