You might have heard the fact that your calligraphy speaks a lot about your personality.
The same is true even with the fonts. In advertising, a lot of different fonts are used for numerous purposes. Some font help you make a word appear bold and loud, while some are simply the stylish fonts. You might be tempted to use and experiment different kinds of fonts in your marketing ways.
BUT, this should be avoided. Though not many people are aware, but fonts are highly important in an advertisement. Along with forming a major part of the design, these fonts also speak volumes about your advertisement.
Aesthetics make Impression
If you have to make a lasting impression on somebody with your advertisement, then you need to take care of the aesthetics. When you use fonts like Gotham font, you create text that is attractive and stylish. Along with that, they also give an impression that the text is informative, and you should definitely read it.
Some fonts urge the people to keep reading and pursue the deal mentioned in the advertisement. Now, isn’t that what you already wanted?
These aesthetics make a long lasting impression in the minds of the people, and push them towards your brand even more.
Fonts embed the message in the minds
When you use the fonts correctly, you might even be able to embed your message in the minds of the consumers permanently. Some fonts appeal so high instantly, that you remember and recall a message for a very long time in the similar fashion in which it was mentioned.
While some fonts embed the message, some might repel the people too. They might not want to even see the whole message just because the font is not appealing enough. So you need to be cautious about what you use and where. Not every font is good or bad. You need to assess which font to use in which situation.