Your business’ logo design gives the first impression to a potential customer. While many people assume that a logo is just an image that’s used to represent a business, a logo is much more than that. A logo enables your business to stand out from other businesses and it’s what makes your brand recognizable and distinct. As you’re aware, it takes customers only a few seconds to determine the type of brand you are. A powerful logo can make all the difference in the world. It can help customers understand that your business can be trusted and you provide exceptional products. Overall, it can be said that a logo’s design can make a huge impact on your business and how customers perceive it.
Principles To Remember When Designing A Logo
If you haven’t designed your logo yet then experts recommend you keep the following logo designing principles in mind. Logo design might sound simple to businesses but it’s easy for businesses to get it wrong. And you shouldn’t risk that because your brand’s reputation here is at stake. Here are four powerful principles that can help you design your logo properly so you can create a logo that truly represents your brand in the best way possible.
It Has To Be Timeless
The logo design should be timeless which means once you have designed it, there should be no need to redesign it at least for the next 10 years. The problem is that people get caught up in the trends and this means in order to keep up with the trends, the logo’s design needs to keep changing. This is not an ideal situation since it can affect brand loyalty. You want to create a logo that can be easily recognized as yours and that uses zero special effects. You should design your logo by using simple fonts that are easy to understand and the use of color should be minimal too. Timeless logo designs include FedEx, National Geographic, and IBM.
The Logo Must Be Simple
When you’re considering a logo design for your brand, make sure that you choose a simple design. When you do that, people will easily recognize your brand. But the key is to make the logo design unique at the same time without complicating the design one bit. You want to get as creative as possible without making a mess on the logo. Amazon is an excellent example because of the arrow that points from A to Z shows there are various types of products available. You want your logo to be easy to work with on any platform. It should be so simple that it can be used on signage, social media platforms, and in print. You should be able to use it in a small size without the message getting diminished. Apple is a great example too.
It Must Be Versatile
Your brand’s logo design needs to be versatile because it should be easily produced in a variety of forms. Can it be easily displayed on a billboard? Can your logo be used on a stamp? The important factor to remember is that your logo should be versatile so that it can easily be used for different purposes. You want your logo to be displayed on your business card with ease as well. The layout is another factor that must be thought about. You should be available to provide a portrait and landscape version of your logo along with a variety of color combinations. This can help while marketing your business as well.
The Logo Must Stick To Memory
When it comes to logo design, you want the logo to be memorable. Competition might be fierce but when you have a logo that is memorable, people will truly remember your brand. Take the example of McDonald’s which is known all over the globe. The M with the arches has become so entrenched in our memories that we instantly think of McDonald’s. This principle ties in with the other principles because essentially you want your brand to be known down the line and you want people to instantly think of your brand when they see your brand’s logo.
Confused about how to make the perfect logo? Shopify has a solution that you don’t even need to invest in it. Hatchful, an app by Shopify, is an amazing logo maker that helps you make fantastic logos in mere seconds.
You can get a unique logo design for your business by choosing from hundreds of templates and customizing to your heart’s content. You don’t need to be an experienced designer to use this app as it’s really easy to use. You can download the images that you can use across various platforms and create a social media presence in minutes. You only need to enter a few details and then you’ll be your way to create the best logo for your brand.