If you’re in digital marketing, you definitely know how crucial it is to have excellent SEO.
SEO (search engine optimization) is important for a variety of reasons, such as brand awareness and online presence. Most importantly, SEO makes your company’s website more visible to potential customers and targeted audiences. SEO is comprised of a few essential elements: site content, local SEO, keywords, and off-page SEO. When you understand all of these factors’ roles in SEO, that’s when you’re able to create an SEO strategy that improves the traffic and visits on your website.
Need help with SEO? You’re not alone. Here are five tools for excellent SEO content strategy:
LinkGraph has created an online guide to SEO on-page content optimization. Linkgraph’s SEO guide covers the best practices for applying content optimization: conducting keyword research, optimizing web pages, using tools such as Google Analytics (more on this amazing tool down below) to monitor your optimization, building and refining your SEO content, and so much more. LinkGraph’s ultimate guide will show you the importance of content, search engine optimization, and it will teach you how to use organic search to bring your target audience to see what your website has to offer. This complete guide is a great resource to use for reference while creating your content strategy.
2. Google Keyword Planner
This may be a no brainer, but seriously…words are important.
The right keyword will lead potential customers to your website. It’s important that while consumers are conducting their own keyword research, those search results lead to your visibility. The Google Keyword Planner creates a foolproof strategy by using keyword research and finding the right keywords that relate to your products and brand. This tool is indispensable to creating an impactful SEO campaign.
3. Google Analytics
Let’s welcome another key player for search engine optimization: data.
Google Analytics is an amazing platform to use for analyzing data. It gives you the rundown on everything related to your website’s performance: marketing, products, content, and other related factors. These insights play a vital role in creating strategic plans that will help drive results for your business.
Here are a couple of insights you can get from using Google Analytics (specifically focused on content):
- Discover what people are looking for when they visit your website. It’s always a good idea to know what your targeted audience is interested in.
- Discover the top content that receives the most clicks and views. You’ll have a better understanding of what content requires the most work and attention.
- Find the content that isn’t gaining a lot of attention. You’ll be able to assess the content and learn how to improve it for more appeal.
Scraper, a link building tool, works by “scraping” data (such as external and internal links) from web pages. That data is then put into spreadsheets for you to review before applying it to your strategic plan. This search engine bot is a helpful tool while trying to collect data for your next step in content strategy. It can also be conveniently downloaded and added to your Chrome as an extension!
5. Google’s Mobile-Friendly Test
Google really is a force to be reckoned with: what can it not do?
It’s incredibly important that you optimize your website for a mobile device (especially since that’s how many consumers use search engines today). Google’s Mobile-Friendly Test will evaluate your website to determine if it can be viewed accurately on a mobile device. Their “page-loading issue” feature also gives information on how you can improve your site’s coding.