With such fierce competition out there, hiring a web design agency to have your website fully functional and optimized to secure lead conversions fast may be the best way to go. If still in doubt, you may want to consider five benefits of hiring B2B web design agencies for your next web design project:
1. Saving Time And Money
As an owner of a B2B company, you probably have a team of dedicated experts supporting your core business responsibilities. But, they may lack the expertise needed to create a unique website that grabs attention and successfully converts leads into paying customers. The B2B web design agencies, on the other hand, have a team of experts with a set of skills and specialized knowledge necessary to create a fully functional and responsive website, helping you reduce the selling cycle and close on deals sooner.
When faced with limited in-house marketing resources, choosing to hire an external web design agency can help you get the results faster, better, and with reduced costs. You’ll avoid the need to hire and retain additional staff to handle web design successfully.
Web design is always evolving, with new technologies and standards coming forth at a speed that takes time and money to keep up with. The B2B web design agencies ensure they are up-to-date with all the changes, dedicating much of the time to research, reading, and mastering tools to deliver custom-tailored websites that provide the best results. Giving these responsibilities to your in-house team of employees may cause other aspects of your business to suffer and under-deliver.
Hiring a website design agency not only decreases any monthly retainer costs, but it increases efficiency by significantly reducing the sales cycle.
2. Leveraging The Power Of Growth-Driven Design
Growth-driven design (GDD) focuses on minimizing risk by focusing on a data- and audience-analysis to drive site launch or redesign and make continuous improvements. The B2B website agencies have all the necessary business intelligence and access to AI-powered data mining tools to find and leverage your ideal customers’ data.
Some of the benefits of growth-driven design compared with traditional website design are:
- Allows for ongoing changes and improvements
The B2B web design agencies create a series of high-fidelity mock-ups known as launchpad sites to test and collect the real-user data; optimize its final look, functions, and messaging; and correct gaps in the user experience.
- Saves time and helps you convert leads sooner
Typical development time in traditional website design is around 120 days; whereas, GDD with the initial launchpad site’s launch is 60 days, allowing you to start collecting and converting leads sooner.
- Leaves the guesswork out of decisions affecting website design
Growth-driven design uses data showing how visitors interact with the website to improve the site’s effectiveness and attractiveness further, turning visitors into leads.
Traditional website design is an expensive investment that you need to repeat every time you need a website redesign. However, GDD is easier to budget for with a consistent monthly budget and has a much better return on investment ratio.
3. Taking Advantage Of The Newest Tools and Technologies
The B2B web design agencies have access to tools and expertise to help your website gain a competitive advantage over your competitor’s websites. They’ll do so by:
- Focusing on web performance and faster load times
- Using mobile-friendly or responsive designs
- Developing lead generation mechanisms
- Considering tech stack integration
- Utilizing IP address and behavior personalization
4. Boosting The Credibility And Proposed Value Of Your Business
Your website should accurately reflect your proposed value and professionalism. A professional agency will help you to:
- Make your website stand out
- Raise brand awareness
- Build credibility
- Generate qualified leads for your business
- Improve ROI
5. Access To A Dedicated Team
Custom-tailored websites are created by a team of four to five who are familiar with you and your business. Working with a B2B web design agency provides you with a level of continuity and responsibilities that customer support working with rotating staff and ticketing systems can’t offer.
Serious businesses are aware of the value that professional B2B web design agencies bring to the table. If you want to push ahead, build brand awareness and credibility to achieve more quality leads that convert. Hiring a B2B web design agency may be the best step in that direction.