The casino business is booming and with multiple countries legalizing online gambling, the market is increasing significantly. New casinos are popping up and (potential) users are searching for reviews, opinions and even free demo’s before they sign up. That gives lots of opportunities for businesses. Not only for an online casino but as well for comparison or review websites.
One of the benefits of an online business is that you don’t need much. No inventory, no physical office, and if you can manage well, you don’t even need staff. The only thing you need is a website. But not just any kind of website. Your site should give the reader all the necessary information and must be easy to navigate. But that’s not everything. What is a great website and how can it become even better? Follow these 5 rules and make sure your casino website is future-proof and ready to get a lot of traction.
#1 Speed is Everything
It always sounds so simple: make your website as quickly as possible. Page load speed is the first thing you notice when you visit a website. We don’t think about it often, but when it’s too slow, you will notice. Speed plays a huge role in the user experience, so it better be fast. It’s even a ranking factor for both mobile and desktop searches. Google loves speed, who doesn’t? The longer your page loads the higher your bounce rates will be. A quick fix is the WP-Rocket Plugin when your site is built with WordPress. It compresses HTML, CSS, and JavaScript. The plugin also allows browser and page caching, database optimization, and lazy load.
#2 Good Content
Let’s say you’re searching for an online blackjack demo on Google. You will find numerous pages. But how many of these pages offer the demo you’re looking for? It can be pretty annoying to land on a page where you will not find what you need. It’s even worse if you spend a couple of minutes searching and reading and then find out that there is no demo at all on that page.
A website visitor always has one clear goal: to find what they’re looking for. When you’re explaining blackjack strategies, simply give the reader what they’re expecting. Clear content is key. Explain blackjack strategies and give examples, that’s what visitors come for.
#3 Internal linking
Backlinks are important, you already know that. But what many business owners and website builders forget is internal linking. Internal links are one of the most neglected link-building strategies in SEO Marketing. Not only will internal links help search engines understand your website’s structure, but they also help users to navigate between relevant pages. A great example is Wikipedia. That website must be the number 1 website when it comes to internal linking. Read an article about the 1994 World Cup and through various (internal) links you find out where the Eurovision Song Contest winner of 1969 was born (Eindhoven, The Netherlands in case you’re wondering).
While internal linking is an amazing strategy, it needs focus and determination to maintain the links. They often break and a broken link can damage your website. Therefore it’s important to check for broken links frequently and to have a Toronto SEO company repair them ASAP.
#4 Build an email list
Cliché alert: It costs five times more to attract a new customer than to keep an existing one. You know that and everyone knows it. But to maintain the relationship with that customer you need to put in some effort. Building the email list itself is not too difficult and will not cost you much time or money.
Create personalized CTA’s that grab the attention of the site visitor. That is step one. Then you need to make sure that you send them something (useful) when they sign up. Whether that is an interesting article, discount, or promo code, it all depends on what you promise, the content must be good and valuable. Besides, nurturing the relationship is key, many people tend to forget that the relationship between customer/visitor and company is extremely important.
#5 Give value
Even though it looks like we’re repeating rule number 2, giving value is one of the most important aspects when it comes to making websites. Ask yourself, what is the goal of your website visitor for each page. What are they expecting to see and what is it you would like them to do on that page? On onlinecasinossite.nl people come to read casino reviews, play demos and find strategies on how to play. For each page, there is a dedicated goal and the content shows exactly what the visitor is looking for. It gives value and that will be rewarded.
Sometimes the rules for a successful website look simple. Understanding your visitors and following up on those rules is what differentiates any website from a successful website